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Free Google Google Adword Search Advertising Advanced Exam Braindumps (page: 6)

Page 6 of 59
PDF with 235 Questions

If you open your Google AdWords account and want to see instant insights into your account's performance, where would you look?

  1. Account Statistics
  2. Reports
  3. CTR
  4. Google Analytics

Answer(s): A



Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and
Iron Man Collectibles, but not for the exact match of Iron Man?

  1. +["Iron Man"]
  2. -[Iron Man]
  3. ("Iron Man")
  4. {Iron Man}

Answer(s): B



Google recommends that ad creators include a strong call to action phrase in their advertisements. Which of the following is the weakest call to action phrase?

  1. Call today
  2. Click here
  3. Buy
  4. Purchase

Answer(s): B



Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?

  1. No, Google AdWords can automatically change the bids, but only for seven-day increments.
  2. Yes, Nancy can do this through Google AdWords' Demographic bidding.
  3. No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
  4. Yes, Nancy can do this through Google AdWords' Ad scheduling.

Answer(s): D






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