When film is sold for use with a camera, this is an example of which of the following product mix pricing strategies?
Answer(s): C
Captive products are those that must be used along with the main product. Sellers often make their money on the captive products, rather than on the main product that is sold at a IOV.+ price. The captive products will therefore be priced well above the storage and delivery costs.
A competitive marketing strategy in which a firm specializes in serving customers overlooked or ignored by major competitors is called a:
Answer(s): D
Specializing in serving customers overlooked or ignored by major competitors is a market niche strategy. This strategy specializes along market, customer, product, or marketing mix lines.
Which of the following is the method of adding a standard markup to the cast of the product?
Cast-based pricing is a pricing method in which a standard markup or target profit is added to the cast of the product in determining the product's sales price.
Which of the following is a false statement about cost-based pricing?
Cast-based pricing begins with a cast determination followed by setting a price that will recover the value chain costs and provide the desired return on investment. A cost-plus price equals the cost plus a markup. Cost may be defined in many ways. F last companies use either absorption manufacturing cost or total cost when calculating the price. Variable costs may be used as the basis for cost, but then fined costs must be covered by the markup.
Evaluating performance is not done to:
Answer(s): A
Evaluations reinforce accomplishments, help in assessing employee strengths and weaknesses, provide motivation, assist in employee development, permit the organization to assess its human resource needs, and serve as a basis for wage increases. FJon discriminatory benefits are given to everyone in the organization in equal amounts, regardless of title, pay, or achievement of objectives.
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