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Free IIA-CIA-PART4 Exam Braindumps (page: 3)

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PDF with 535 Questions

Which strategy for a global marketing organization is based on a portfolio of national markets?

  1. reaction of a division to manage international marketing.
  2. A multinational strategy.
  3. A global strategy.
  4. Creation of an export department

Answer(s): B

Explanation:

International marketing efforts take three basic forms:creation of an export department, creation of a division to manage international marketing, or global organization. The latter encompasses genuinely worldwide functions, e.g., manufacturing, marketing, finance, and logistics. Thus, worldwide operations are the organization's focus, not merely that of a department or division of a national firm. A global organization may follow a multinational, global, or glocal strategy. A multinational strategy adopts a portfolio approach. Its emphasis is on national markets because the need for global integration is not strong. The product is customized for each market and therefore incurs higher production costs. Decision making is primarily local with a minimum of central control. This strategy is most effective given large differences between countries. Also, exchange rate risk is reduced when conducting business in this manner.



Which strategy for a global marketing organization balances local responsiveness and global integration?

  1. Global.
  2. Multinational.
  3. Glocal.
  4. Transnational.

Answer(s): C

Explanation:

A glocal strategy combines some elements of local responsiveness or adaptation with some elements of global integration. Successful telecommunications firms are examples of balancing these elements. Local responsiveness is indicated when local product tastes and preferences, regulations, and barriers are significant. Global integration is indicated when demand is homogeneous and economies of productive scale are large.



The creation of regional free trade zones is a global phenomenon. Trade barriers are lowered in these areas, and other steps are taken to promote economic cooperation. For example, a common currency has been adopted by the nations of:

  1. NAFT
  2. Mercosul.
  3. APE
  4. The European Union.

Answer(s): D

Explanation:

The European Union (Eli) is a collection of 27 European nations that have lowered trade barriers among member states, and most of the nations share a common currency and trade policy. The euro is the common currency of the European Union.



The three major factors favoring globalization are

  1. Cultural, commercial, and technical.
  2. Flexibility, proximity, and adaptability.
  3. Political, technological, and social.
  4. Ambition, positioning, and organization.

Answer(s): C

Explanation:

The new economy is driven by the digital revolution that facilitates international commerce by providing capabilities that did not exist a relatively few years ago. It is also driven by such political events as the fall of the Soviet Union, the participation of China in the world economic system, the emergence of the European Union, and the creation of other regional free trade zones. These technological and political factors are intertwined with social changes, for example, greater concern for the rights of women and minorities; the advance of multilingualism; and the convergence of tastes in fashion, music, and certain other cultural factors. Accordingly, these factors favor globalization by reducing trade barriers, reducing cost of coordination, increasing economies of scale, and encouraging standardization and global branding.



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K.Tho commented on October 05, 2023
Very helpful
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