During a team meeting, the team discuss a technique where real or perceived benefits to the customer, direct costs and opportunity costs are assessed. Which technique are they discussing?
- Minimum Viable Product
- Impact Mapping
- Kano Analysis
- Value Modeling
Answer(s): D
Explanation:
Value Modelling models value creation for stakeholders who use the solution. Value Modelling is also referred to as Customer Value Model. Value Modelling follows a basic structure: Customer value = Benefits – Cost Benefits can be real (solves a problem or completes a job) or perceived (increases status, reputation, likability).
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