QUESTION: 9

A bank has been running traditional marketing campaigns for many years. One such campaign sends an offer email to qualified customers on day one. On day five, the bank presents a similar offer if the first email is ignored.
If you re-implement this requirement by using the always-on outbound customer engagement paradigm, how do you approach this scenario?

Create two segments to identify the target audience for each of the two offer emails: day one, and day five. Set up two schedules per day for the two segments.
Create an action with a flow that contains two Send Email shapes, one for each email. Set appropriate wait times between the shapes.
Configure the primary schedule to run daily and let the artificial intelligence (AI) choose the best action based on engagement policies.
Configure a primary schedule for the original offer email and setup an ad-hoc schedule to send the second email.

Answer(s): C

Explanation:

The always-on outbound customer engagement paradigm relies on AI to select the best action for each customer at any given time, based on their profile, context, and behavior. You do not need to create separate segments or schedules for different offers or timings. You can configure the primary schedule to run daily and let the AI choose the best action based on engagement policies, such as contact policies, eligibility rules, suitability rules, and arbitration. The AI will also learn from the customer responses and optimize the action selection over time.

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QUESTION: 10

l)+ Bank uses Pega Customer Decision HubTM to approve credit card limit changes requested by customers automatically. A scorecard model determines the customer credit score. The automatic approval of credit card limits are processed based on the following criteria set by the bank.

The bank wants to change the threshold value for the USD2000 credit limit from <175 to <200. How do you implement this change?

Change the cutoff value in the Results tab of the scorecard decision component.
Change in the strategy the condition from .pxSegment <=175 to .pxSegment <=200.
Map the score value in the decision strategy to <=200.
Change the cutoff value in the Results tab of the scorecard model.

Answer(s): D

Explanation:

The scorecard model determines the customer credit score based on various factors, such as income, expenses, assets, liabilities, etc. The scorecard model has a Results tab where you can define the cutoff values for different segments based on the credit score. To change the threshold value for the USD2000 credit limit from <175 to <200, you need to change the cutoff value in the Results tab of the scorecard model. Changing the cutoff value in the scorecard decision component, changing the condition in the strategy, or mapping the score value in the decision strategy will not affect the credit score calculation or segmentation.

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QUESTION: 11

What does a dotted line from a "Group By" component to a "Filter" component mean?

There is a one-to-one relationship between the "Group By" and the "Filter" components.
To evaluate the "Group By" component, the "Filter" component is evaluated first.
A property from the "Group By" is referenced by the "Filter" component.
Information from the "Group By" is copied over to the "Filter" component.

Answer(s): C

Explanation:

A dotted line from a "Group By" component to a "Filter" component means that a property from the "Group By" is referenced by the "Filter" component. For example, if you group customers by age and then filter them by average spending, you need to reference a property from the "Group By" component, such as .pxSegment, in the "Filter" component. A dotted line does not indicate a one-to- one relationship, an evaluation order, or a copying of information between components

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QUESTION: 12

In a decision strategy, to use a customer property in an expression, you

define the property as a strategy property
define Customer page in Pages & Classes
use the property as defined without any prefix
prefix the property with the keyword Customer

Answer(s): B

Explanation:

In a decision strategy, to use a customer property in an expression, you need to define Customer page in Pages & Classes and specify its class as Data-Customer. This allows you to access customer properties by using dot notation, such as Customer.Age or Customer.Gender. You do not need to define the property as a strategy property, use it without any prefix, or prefix it with the keyword Customer. Verified

Reference:

[Certified Pega Decisioning Consultant | Pega Academy], Decision strategies

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QUESTION: 9

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QUESTION: 10

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QUESTION: 11

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QUESTION: 12

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