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Pegasystems PEGACPMC74V1 Exam
Certified Pega Marketing Consultant (CPMC) 74V1 (Page 2 )

Updated On: 1-Feb-2026
Page 2 of 14
PDF with 63 Questions

After a distribution test is completed, __________.

  1. only the campaign summary report is generated
  2. the volume constraints are updated
  3. you can examine the emails sent to targeted customers
  4. you can examine the proportion distribution report

Answer(s): B



Which of these belongs to the same group as the prioritization component?

  1. Filter
  2. Proportion
  3. Data import
  4. Data join

Answer(s): A



When using an adaptive model in a marketing campaign, the Treatment type used in the Offer Flow must match the value of the property __________.

  1. pyDirection
  2. TreatmentType
  3. pyChannel
  4. pyTreatment

Answer(s): C



Selection components provide the ability to __________.

  1. import results from other strategies
  2. filter propositions based on priority and relevance
  3. choose between different business issues
  4. make calculations based upon a list of propositions

Answer(s): C


Reference:

https://pegasystems2.https.internapcdn.net/pegasystems2/marketing/C-762-StudentGuide.pdf (69)



A customer’s propensity to accept a proposition increases when __________.

  1. the proposition was rejected by similar customers
  2. similar propositions were accepted by the customer
  3. the proposition was accepted by similar customers
  4. similar propositions were rejected by the customer

Answer(s): B



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