QUESTION: 33

MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.
As a decisioning consultant, what must you do to present offers from the two groups?

Enable an engagement policy for the second group.
Set contact limits for both the groups.
Map a real-time container to the Top-level or Issue-level.
Create a decision strategy at the Issue-level.

Answer(s): C

Explanation:

To present offers from both groups and arbitrate across the two groups to select the best offer based on customer behavior, you need to map a real-time container to the Top-level or Issue-level in the Next-Best-Action Designer. This mapping allows the system to evaluate and arbitrate offers from different groups based on the defined criteria and customer behavior, ensuring the most relevant offers are presented.

Reference:

Pega Customer Decision Hub User Guide, section on configuring real-time containers.

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QUESTION: 34

MyCo, a mobile company, uses Pega Customer Decision HubTM to display offers to customers on its website. The company wants to present more relevant offers to customers based on customer behavior. The following diagram is the action hierarchy in the Next-Best-Action Designer.

The company wants to present offers from both the groups and arbitrate across the two groups to select the best offer based on customer behavior.

As a decisioning consultant, what do you configure to select the best offer from both groups based on customer behavior?

Enable an action value in the prioritization formula.
Ensure that the propensity is enabled in Arbitration tab.
Create a prioritization decision strategy at the Group-level.
Create an adaptive model rule at the Issue-level.

Answer(s): B

Explanation:

To select the best offer from both groups based on customer behavior, you should ensure that the propensity is enabled in the Arbitration tab. Propensity scores predict the likelihood of a customer accepting a particular offer, and by enabling propensity, you can prioritize offers that have a higher likelihood of acceptance, thus aligning offers with customer behavior.

Reference:

Pega Customer Decision Hub User Guide, section on understanding Next-Best-Action Designer arbitration.

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QUESTION: 35

Myco, a telecom company, uses Pega Customer Decision HubTM to present offers to qualified customers. The business recently decided to send offer messages through the email channel. The Design department has designed an email treatment which includes dynamic placeholders. As a decisioning consultant, what do you use in order to test the visualization and the rendering of the email content, including replacing of the placeholders with customer information?

a list of customer email addresses from the Test Message tab
schedule an outbound run with a limited number of customers
preview section from the email content editor
a seed list from the Test Message tab

Answer(s): D

Explanation:

To test the visualization and rendering of the email content, including the replacement of placeholders with customer information, you use a seed list from the Test Message tab. A seed list allows you to send test emails to a predefined group of recipients, ensuring that the dynamic content is correctly rendered and personalized before the actual campaign is launched.

Reference:

Pega Customer Decision Hub User Guide, section on testing email treatments.

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QUESTION: 36

U+ Bank, a retail bank, wants to send promotional emails related to credit card offers to their qualified customers. You have already created an action flow template with the desired flow pattern and reused it for all the credit card actions.
What must you do to ensure that this action is not selected for any customers?

Set the action availability to Always
Set the action availability to Never
Set the action availability to Within a defined time period
Set the action availability to Template

Answer(s): B

Explanation:

Action Availability Configuration: To ensure that a specific action is not selected for any customers, you need to set its availability to "Never." This setting ensures that the action will not be available for selection in any campaign or strategy, effectively preventing its use. Implementation: Navigate to the action configuration settings and set the availability to "Never." This will ensure that the action is not picked up by the decision strategy or any outbound run.

Reference:

Pega documentation on configuring action availability specifies that setting an action's availability to "Never" will exclude it from all decision-making processes .

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