U+ Bank has launched a new credit card for all customers with a premium bank account. As a decisioning consultant, you need to create actions that involve the full customer life cycle:
marketing, sales, and service.
Which two valid actions do you create? (Choose Two)
- Credit card status
- No annual fee credit card
- 1% cash back credit card
- Credit card number
Answer(s): B,C
Explanation:
Marketing and Sales Actions: Creating actions like "No annual fee credit card" and "1% cash back credit card" address different customer needs and stages in the customer lifecycle, including acquisition and engagement.
Full Customer Lifecycle: These actions involve marketing and sales efforts aimed at attracting and retaining customers by offering attractive benefits.
Reference:
Pega's action creation guidelines emphasize defining actions that align with marketing and sales goals to address the full customer lifecycle .