QUESTION: 49

Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers

Conduct manual imports of customer information from Sales Cloud.
Create a data extension to incorporate the imported data from a Salesforce Dashboard.
Combine each individual's channel contact information under one record.
Use Marketing Cloud Connect to include data from Sales Cloud.

Answer(s): C,D

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QUESTION: 50

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

Supplemental data for an interaction in Journey Builder.
Database of record other than All Subscribers.
One-to- Many Relationship to the Contact Record.
Data for both Email and MobileConnect sends.

Answer(s): B

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QUESTION: 51

A customer has three data extensions that need to be added to Contact Builder:

* Customers contains customer information
* Orders contains order information
* Products contains product information

How should these data extensions be linked within an Attribute Group? Choose 2

Customer Data <one-to- Many> Customers <one-to- One> Orders <one-to- Many> Products
Customer Data <one-to- Many> Customers <one-to- Many> Orders <one-to- Many> Products
Customer Data <one-to- One> Customers <one-to- One> Orders <one-to- one> Products
Customer Data <one-to- Many> Products <one-to- Many> Orders <one-to- one> Customers

Answer(s): B,D

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