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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 15)

Page 14 of 74
PDF with 293 Questions

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups? Choose 2 answers

  1. They can contain only one data extension.
  2. They can be created by templates to accomplish certain tasks.
  3. They link data extensions to other data extensions or contacts.
  4. They replicate the structure from the external system data into templates.

Answer(s): B,C



Which statement IS correct regarding the automation tools in the Marketing Cloud? Choose 3 answers

  1. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
  2. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
  3. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
  4. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
  5. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely

Answer(s): B,C,E



A customer needs to compare the engagement across three creative versions, and then send a follow-up email for those contacts who did not engage with any of the test versions.
Which sequence of activities would best accomplish this?

  1. Engagement Split > Send email > Wait > Random Split > Send email
  2. Random Split > Send email > Join > Decision Split > Wait > Send email
  3. Random Split > Send email > Wait > Engagement Split > Join > Send email
  4. Decision Split > Send email > Engagement Split > Send email

Answer(s): C



A customer wants to automate the process of sending a series of welcome emails based on the Subscriber's data. Emails should be sent weekly for up to five weeks. If a subscriber makes a purchase, they should stop receiving welcome emails. A Boolean flag should be set in the data extension if the subscriber makes it through the welcome series.
Which steps should be used to accomplish this in Journey Builder?

  1. Define Goal, Send Email, Wait, Decision Split
  2. Random Split, Send Email, Wait, Define Goal
  3. Define Goal, Update Contact Data, Send Email, Wait
  4. Update Contact Data, Wait, Send Email, Join

Answer(s): C






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