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Salesforce Certified Marketing Cloud Consultant Exam
Salesforce Certified Marketing Cloud Consultant (Page 18 )

Updated On: 1-Feb-2026
Page 12 of 60
PDF with 293 Questions

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers

  1. Data Designer
  2. Cloud Pages
  3. Web Analytics Connector
  4. Content Builder

Answer(s): C,D



Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber’s account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?

Choose 2 answers

  1. Pick “Choose from list,” selecting the From Name and From Email values from the list of account users.
  2. Match the external keys of the sender profile and data extension containing account representative details.
  3. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
  4. Use substitution strings to populate the From Name and From Email values in the sender profile.

Answer(s): C,D



Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?

  1. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
  2. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
  3. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
  4. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

Answer(s): A



Northern Trail Outfitters (NTO) wants to use Marketing Cloud to solicit customer service feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in Service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible.
What approach would a consultant recommend?

  1. Use an Engagement Split to capture positive responses, and a Case Activity to create a new case in Service Cloud.
  2. Use Automation Studio to capture positive or negative responses, and a Case Activity to create a new case in Service Cloud.
  3. Use an AppExchange package to create a customized API integration between Marketing Cloud and Service Cloud.
  4. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service Cloud.

Answer(s): D



Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key.

What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

  1. Import File > Data Extract > File Transfer > Import File
  2. File Transfer > Import File > Query > Data Extract > File Transfer > Import File
  3. Import File > Query > Data Extract > File Transfer > Import File
  4. File Transfer > Import File > Data Extract > File Transfer > Import File

Answer(s): B



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Viewing questions 86 - 90 out of 293 questions



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