Free Certified Marketing Cloud Consultant Exam Braindumps
Salesforce Certified Marketing Cloud Consultant Questions 86–90 (page: 19)

Updated On: 10-Feb-2026

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend.
What action should be taken to increase subscriber engagement? Choose 2 answers

  1. Increase volume of emails to a wider audience
  2. Increase the use of dynamic content in emails
  3. Adopt a Cart Abandonment Email Campaign
  4. Introduce more identity verification steps in check out process

Answer(s): B,C



NTO has to import a file that will be different every time. What method should be used?

  1. Update
  2. Overwrite
  3. Add and Update
  4. Add Only

Answer(s): B



NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?

  1. Triggered Import - user initiated send (not scheduled)

Answer(s): A



What are the similarities between Automation Studio and Journey Builder?

  1. Have duration plus wait activity (look for answers that start with JB or AS)
  2. Ability to define an email send
  3. Fire an event from Automation Studio to Journey Builder

Answer(s): A,B,C



If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.
What is the issue causing less emails to go out? Select one.

  1. High Watermark if journey builder
  2. Preference center is too strict
  3. Deliverability issues on account
  4. Email frequency too high

Answer(s): A



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