QUESTION: 117

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers

Define a Sender Profile
Define a Subscriber-specific From Name
Define custom Reply Mail Management
Define a Delivery Profile

Answer(s): A,D

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QUESTION: 118

What functionality is contained in Journey Builder that does NOT exist in Automation Studio?

The option to convert a qualified Lead to a Contact.
Flexibility to wait based on duration or a specific time.
Native execution of a Server-side JavaScript activity.
The ability to send an email to a Salesforce audience.

Answer(s): A

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QUESTION: 119

The Corporate Apparel Division of Northern Trail Outfitters (NTO) is moving to Marketing Cloud and will be using NTO’s existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate Business Unit.
Which consideration warrants the creation of a separate Business Unit for Corporate Apparel’s
instance of Marketing Cloud?

Brand guidelines for Corporate Apparel is different from NTO
Managing Unsubscribes for the Corporate Apparel Division only
Sending from a separate IP Address and Domain
Using different From Name and Email Address settings

Answer(s): B

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QUESTION: 120

A marketer wants to create and edit email content, as well as generate reports and manage subscriber data. Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers

Analyst
Administrator
Data Manager
Content Creator

Answer(s): A,D

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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 31)

QUESTION: 117

QUESTION: 118

QUESTION: 119

QUESTION: 120

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