QUESTION: 113

A customer wants to segment point of sale system data stored in Marketing Cloud with data from the Contact and Campaign objects in Salesforce.
Which two tools should be used? Choose 2 answers

Synchronized Data Extensions
Salesforce Reports
Filter Activity
SQL Query Activity

Answer(s): A,D

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QUESTION: 114

Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers

A data extension can be updated using a query activity.
A random data extension can be updated with a filter activity.
A data filter can be automated with a filter activity.
A filtered data extension can be populated with a filter activity.

Answer(s): B,C

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A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account’s Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?

Create a scheduled monthly automation which includes an Import File Activity and triggered send.
Create a file drop automation which includes an Import File Activity and Send Email Activity.
Create a file drop automation which includes an Import File Activity and triggered send.
Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.

Answer(s): A

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QUESTION: 116

A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.

*The data extension will hold each contact’s response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.

What is the optimal solution to record the click activity prior to sending the second email?

Use a landing page to record the click and trigger an email.
Leverage the Decision Split and create a Custom Activity.
Leverage the Engagement Split and the Update Contact Activity.
Use a landing page to record the click in the data extension.

Answer(s): C

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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 29)

QUESTION: 113

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QUESTION: 116