QUESTION: 133

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Lifetime Purchase Value
Proximity to Store
Last Purchase Date
Conversion Rate
Ages in Household

Answer(s): A,C,D

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QUESTION: 134

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer(s): D

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QUESTION: 135

what storage model should be used if a subscriber has more than one value for an attribute?

Lists
Profile Attribute
Data Extensions
Publication Lists

Answer(s): B

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QUESTION: 136

A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:

*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.

Which automation sequence represents a viable solution?

File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

Answer(s): B

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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 34)

QUESTION: 133

QUESTION: 134

QUESTION: 135

QUESTION: 136