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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 35)

Page 34 of 74
PDF with 293 Questions

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

  1. Lifetime Purchase Value
  2. Proximity to Store
  3. Last Purchase Date
  4. Conversion Rate
  5. Ages in Household

Answer(s): A,C,D



Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

  1. Create three distinct Attribute Groups that link each data extension directly to Contacts.
  2. Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
  3. Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
  4. Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer(s): D



what storage model should be used if a subscriber has more than one value for an attribute?

  1. Lists
  2. Profile Attribute
  3. Data Extensions
  4. Publication Lists

Answer(s): B



A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:

*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.

Which automation sequence represents a viable solution?

  1. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
  2. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
  3. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
  4. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer

Answer(s): B






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