QUESTION: 137

A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.
What recommendation would provide a scalable solution for the start-up?

A scheduled automation to send daily transactional messages.
A file drop automation to send transactional messages.
A manual email send for each transactional message.
Triggered email sends to deliver transactional messages.

Answer(s): D

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QUESTION: 138

A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?

Engagement Split > Send email > Wait By Duration > Random Split > Send email
Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
Decision Split > Send email > Engagement Split > Send email

Answer(s): C

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QUESTION: 139

Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?