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Free Certified Marketing Cloud Consultant Exam Braindumps (page: 4)

Page 4 of 74
PDF with 293 Questions

Northern Trail Outfitters (NTO) wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? Choose 3 answers

  1. Use the web analytics platform to trigger behavioral remarketing emails.
  2. Track web activity from a click on an email URL back to a specific email campaign.
  3. Pass web conversion data back into Marketing Cloud for use in email reporting.
  4. Recognize web traffic as originating from email instead of another channel.
  5. Match subscribers to web activity by passing Subscriber ID through email links.

Answer(s): B,D,E



A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?

  1. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
  2. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
  3. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
  4. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.

Answer(s): A



Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud? Choose 2 answers

  1. Pick "Choose from list," selecting the from name and from email values from the list of account users.
  2. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
  3. Match the external keys of the sender profile and data extension containing account representative details.
  4. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.

Answer(s): B,D



A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:

* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).

What response articulates proper IP warming? Choose 2 answers

  1. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
  2. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
  3. IP ramp-up is important to establish a positive sender reputation.
  4. IP ramp-up can be bypassed, given their historical lack of deliverability issues.

Answer(s): A,C



Page 4 of 74



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Shobena commented on June 19, 2024
Yesterday I gave this exam. Passed it on the first try. This prep material is very accurate and cover all topics.
INDIA
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