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Salesforce Certified Marketing Cloud Consultant Exam Questions
Salesforce Certified Marketing Cloud Consultant (Page 3 )

Updated On: 21-Feb-2026
Page 3 of 60
PDF with 293 Questions

A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre- segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy? Choose 2 answers

  1. Will customers be able to sign up for the loyalty program at the store?
  2. Is the purpose of these emails for acquisition or retention or transactional?
  3. Will multiple languages be used, with a "From Name" lookup table needed?
  4. Will version values/meanings change, precluding reusable AMPscript?

Answer(s): C,D



A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution. Which feature should be utilised to make this happen?

  1. Publication Lists
  2. Subscriber Keys
  3. Profile Center
  4. Send Logging

Answer(s): A



A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.
Which component should be discussed with the customer to allow for this use case?

  1. Subscriber Key
  2. Contact ID
  3. Member Record
  4. Data Extensions

Answer(s): A



A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

* Emails will be built using a custom dynamic template for these messages.
* Links will vary over time and across campaigns.
* Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
* Retargeting messages will dynamically populate content based on regional market.

In order for this solution to be viable, which skill set does the customer team need to possess?

  1. AMPscript
  2. SSJS
  3. SQL
  4. HTML

Answer(s): A



During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

  1. Data extensions allow for add/update Import activity.
  2. Data extensions can store HTML code as an attribute.
  3. Data extensions support Customer ID to be used as Subscriber Key.
  4. Data extensions are necessary for Contact Builder

Answer(s): D






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