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Salesforce Certified Marketing Cloud Consultant Exam Questions
Salesforce Certified Marketing Cloud Consultant (Page 10 )

Updated On: 21-Feb-2026
Page 10 of 60
PDF with 293 Questions

A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customer's requirements, which method should be used to automate their monthly promotional email?

  1. Create a triggered automation that includes an import activity and triggered send.
  2. Create a scheduled daily automation that includes an import activity and user-initiated send.
  3. Create a scheduled monthly automation that includes an import activity and triggered send.
  4. Create a triggered automation that includes an import activity and user-initiated send.

Answer(s): D



A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:

* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.

Which configuration is recommended for the re-engagement email send?

  1. Triggered Send
  2. Guided Send
  3. Automated Send
  4. User-Initiated Send

Answer(s): D



A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?

  1. Personalization strings
  2. AMPscript
  3. SQL Query
  4. Guide Template Language

Answer(s): B



A customer has several values that need to be used in the body of an email send:

* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.

Which method should be used?

  1. AMPscript a single Lookup Function
  2. Server Side Javascript a single LookupOrderedRows Function
  3. AMPscript a single LookupOrderedRows Function
  4. Dynamic content via the Dynamic Content Wizard

Answer(s): C



Which statement is correct regarding tracking aliases? Choose 2 answers

  1. Tracking aliases are found in Tracking and some standard reports.
  2. Tracking aliases are associated with a URL in HTML as: tag="alias text".
  3. Tracking aliases can differentiate click activity in an email to the same URL.
  4. Tracking aliases are primarily relevant when used with email conversion tracking.

Answer(s): C,D






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