Free Certified Marketing Cloud Consultant Exam braindumps download (Certified Marketing Cloud Consultant exam dumps Free)

QUESTION: 131

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.

The company collects the following information:
*Customer data (email address, first name, last name….)
*Event registration (email address, event ID, event name, event type, venue ID….)
*Venue details (venue ID, venue name, venue address….)
*Payment details (email address, event ID, total paid….)

The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers

Event Registration
Venue Details
Payment Details
Customer Data

Answer(s): A,D

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QUESTION: 132

The Northern Trail Outfitters’ (NTO) marketing team is launching a new email campaign. NTO’s Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers

Correct syntax is used on any AMPscript in the email’s code.
Personalization strings map to attributes or data extension fields.
Grammar and spelling in the email text is correct.
Each content block specified in a dynamic content rule exists.
Words or phrases used may trigger spam filters.

Answer(s): A,B,D

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QUESTION: 133

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.

Which three criteria should they use to create an audience for this campaign? Choose 3 answers

Lifetime Purchase Value
Proximity to Store
Last Purchase Date
Conversion Rate
Ages in Household

Answer(s): A,C,D

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QUESTION: 134

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
How should the consultant facilitate this within Contact Builder?

Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer(s): D

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