A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.*Payments.csv will be encrypted.*Payments.csv will contain data from the previous week.*Late payment notices will be sent each Monday at noon.*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.Which automation sequence represents a viable solution?
Answer(s): B
A start-up meal delivery company recently launched in Canada to great success. Customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out eCommerce messages, such as order confirmation and subscription confirmations.What recommendation would provide a scalable solution for the start-up?
Answer(s): D
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.Which sequence of activities in Journey Builder should accomplish this?
Answer(s): C
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.How should consumers, retailers, and wholesale buyers be defined in Data Designer?
How are Publication Lists used?
Answer(s): A
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