QUESTION: 85

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.
Which two Marketing Cloud features will support this effort? Choose 2 answers

Data Designer
Cloud Pages
Web Analytics Connector
Content Builder

Answer(s): B

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QUESTION: 86

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

Which is the recommended best practice for font usage in email?

Use a web-safe font for text that closely matches the brand's custom font.
Build an email as one image, with all text saved in the brand font.
Edit an email's HTML to list the custom brand font in the style tag's font-family property.
Build an email using multiple images, with all text saved in the brand font.

Answer(s): A

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QUESTION: 87

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

Publication Lists
Subscriber Keys
Profile Center
Send Logging

Answer(s): A

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QUESTION: 88

A publishing company has presented the following:

- A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
- A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.

- The customer's expiration date is included in the data file.

Which component should the customer's solution include? Choose 3 answers

Suppression list
Data Filter
Triggered Send
Template-based emails
Automation StudioTerm

Answer(s): B,D,E

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QUESTION: 85

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QUESTION: 88