QUESTION: 89

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:

- Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
- Contact records will be augmented by relational data tables via Contact Builder.
- The customer data file will contain 5M records with 40+ attributes.
- One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
- A customer ID will be used as the unique identifier for each contact.

Which statement differentiates the use of data extensions over lists?

Data extensions allow for add/update Import activity.
Data extensions can store HTML code as an attribute.
Data extensions support Customer ID to be used as Subscriber Key.
Data extensions are necessary for Contact Builder

Answer(s): D

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QUESTION: 90

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:

- Emails will be built using a custom dynamic template for these messages.
- Links will vary over time and across campaigns.
- Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.
- Retargeting messages will dynamically populate content based on regional market. In order for this solution to be viable, which skill set does the customer team need to possess?

AMPscript
SSJS
SQL
HTML

Answer(s): A

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QUESTION: 91

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.

Which component should be discussed with the customer to allow for this use case?

Subscriber Key
Contact ID
Member Record
Data Extensions

Answer(s): A

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QUESTION: 92

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

- Number of Sends
- Delivery Rate
- Overall Bounce Rate
- Block Bounce Rate
- Open Rate
- Click Rate
- Complaint Rate
- Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

Campaign Email Tracking Report
Email Performance Over Time Report
Email Send Report
Account Send Summary Report

Answer(s): D

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Free CRT-250 Exam Braindumps (page: 23)

QUESTION: 89

QUESTION: 90

QUESTION: 91

QUESTION: 92