NTO has been using salesforce for sales and service for 10 years. For the past 2 years, the marketing group has noticed a raise from 0 to 35 % in returned mailwhen sending mail using the contact information stored in salesforce.
Which solution should the data architect use to reduce the amount of returned mails?
- Use a 3rd-party data source to update contact information in salesforce.
- Email all customer andasked them to verify their information and to call NTO if their address is incorrect.
- Delete contacts when the mail is returned to save postal cost to NTO.
- Have the sales team to call all existing customers and ask to verify the contact details.
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