QUESTION: 49

What is the number one trend being seen in the email marketing space? (Choose 2)

More and more people are subscribing to email marketing.
Redesigning email to improve click-through rates on a mobile device.
Between 40-60% of consumers are reading email on their smart phones.
People like email marketing b/c they can choose what they subscribe to.

Answer(s): B,C

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QUESTION: 50

Which variable can be tested using the A/B testing tool? (Choose 3)

Email content
Pre-header
IP Address
From Name
ISP

Answer(s): A,B,D

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QUESTION: 51

Which two subscriber audiences can be created by using Measures in a Data Filter? Choose 2 answers

Subscribers who have opened an email in the past 30 days.
Subscribers within a 30-mile radius of a zip code.
Subscribers who have submitted spam complaints in the last week.
Subscribers who have not clicked in the past three months.

Answer(s): A,D

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QUESTION: 52

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)

An import activity can be executed manually
The import activity is under Subscribers in the Email Application
An import activity can be used in an automation created in Automation Studio
The file for an import activity must be placed in a folder on a FTP site
The file for an import activity can be on a desktop computer

Answer(s): C,D,E

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QUESTION: 49

QUESTION: 50

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QUESTION: 52