QUESTION: 69

A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?

Spam Check
Validate
Content Detective
Subscriber Preview

Answer(s): C

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QUESTION: 70

What can a marketer do to enhance a Welcome Series campaign? (Choose 2)

Require that the subscriber refer a friend
Personalize email content
Send three emails on the first day after sign-up
Share the email program's value proposition

Answer(s): B,D

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QUESTION: 71

Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.

What feature should the marketer use?

Delivery Profile
Sender Profile
Send Classification
Send Definition

Answer(s): A

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QUESTION: 72

According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)

You must process an unsubscribe request within 20 days.
you must process an unsubscribe request within 10 days.
Your unsubscribe mechanism must be operational for at least 20 days.
Your unsubscribe mechanism must be operational for at least 30 days.

Answer(s): B,D

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QUESTION: 69

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QUESTION: 72