QUESTION: 93

A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.

Which three best practices should the marketer keep in mind while trying to acquire new email subscribers? Choose 3 answers

Tell customers why they want to receive NTO emails.
Set expectations on send frequency and schedule.
Automatically opt-in all new customers.
Ask for detailed demographic information.
Use explicit opt-in for any new web sign-ups.

Answer(s): C,D,E

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QUESTION: 94

What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)

Manages how subscribers receive different categories of emails.
List of subscribers that don't want to receive your communications.
Examples are Newsletters, advertisements and alerts.
Are used with email messages and SMS messages.
Are used with guided sends, user-initiated, and triggered emails.
an understanding of Data Extensions and Web Service API's may be required.

Answer(s): B,E,F

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QUESTION: 95

What are the 5 proven email practices to drive revenue?

(Choose 5)

Gain Subscribers
Improve Deliverability
Design for Clicks
Send email consumers want
Drive engagement
Use automation
Adhere to the CANSPAM act.

Answer(s): A,B,C,E,F

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QUESTION: 96

What are some ways that a marketer can improve deliverability of their emails? (Choose 4)

Ensure all subscribers have given you permission
Subject line recognition
Address Book Strategy - add address book tool to your emails.
Add how the subscriber subscribed to your email
Identify the message as an advertisement

Answer(s): A,B,C,D

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QUESTION: 96

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