Free EEB101 Exam Braindumps (page: 32)

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Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?

Choose 2 answers

  1. Plan for content to be used cross-channel, eliminating duplicates.
  2. Create folders for each type of uploaded content.
  3. Import all content up front, rather than piece by piece.
  4. Optimize the way content is stored with a naming convention.

Answer(s): A,D



When sending to data extensions what is the default publication list?

  1. All Subscriber List
  2. Group List
  3. Publication List
  4. All of the above

Answer(s): A



If you don't have the option for offline tactics what could you consider? (Select 3)

  1. Require email to create an account on website
  2. Registration with incentive on website
  3. Drive online loyalty program registration requiring email address
  4. Promote content via social media that does not requires email registration to access

Answer(s): A,B,C



Which data model should be used to create a Group?

  1. Active Audiences
  2. Data Filters
  3. Lists
  4. Data Extensions

Answer(s): C






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