QUESTION: 121

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder?

Choose 2 answers

Plan for content to be used cross-channel, eliminating duplicates.
Create folders for each type of uploaded content.
Import all content up front, rather than piece by piece.
Optimize the way content is stored with a naming convention.

Answer(s): A,D

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QUESTION: 122

When sending to data extensions what is the default publication list?

All Subscriber List
Group List
Publication List
All of the above

Answer(s): A

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QUESTION: 123

If you don't have the option for offline tactics what could you consider? (Select 3)

Require email to create an account on website
Registration with incentive on website
Drive online loyalty program registration requiring email address
Promote content via social media that does not requires email registration to access

Answer(s): A,B,C

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