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Salesforce EEB101 Exam Questions
Essentials for Marketing Cloud Email Marketers Exam (Page 4 )

Updated On: 21-Mar-2026
Page 4 of 50
PDF with 287 Questions

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

  1. User-initiated email
  2. Query Activity
  3. Playbooks
  4. Automation Studio

Answer(s): C



Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

  1. A series of A/B tests to determine the number of emails.
  2. Automation Studio with three separate Welcome automations.
  3. Journey Builder using a Random Split with three branches.
  4. Journey Builder using a Decision Split with three branches.

Answer(s): A



A marketer is updating a data extension by manually importing a file. The marketer wants to ensure only new records are added to the data extension during the Import process.

In which two ways should the data extension and import be configured? Choose 2 answers

  1. Select the update type "Overwrite"
  2. Ensure the data extension has a Primary Key
  3. Select the update type "Add and Update"
  4. Select the update type "Add Only"

Answer(s): B,C



A marketer would like to install the Salesforce Marketing Cloud Connector. Where can an installation guide be found?

  1. AppExchange
  2. Help and Training Portal
  3. Help.exacttarget.com
  4. Code.exacttarget.com

Answer(s): A



Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.

Which feature allows NTO to easily target this segment?

  1. Smart Capture
  2. Publication List
  3. List Detective
  4. Filtered Group

Answer(s): D



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