QUESTION: 9

Which segment can be manually refreshed under Actions? (Choose 2)

Random Group
Filtered Data Extension
Standard Data Extension populated by a Query
Filtered Group

Answer(s): B,D

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

Keep SPAM complaints under 10%
Keep SPAM complaints under .01%
Make unsubscribe easy and honor immediately
Email never mandatory for customer interaction
Accurately identify the sender in the header information.

Answer(s): B,C,D

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QUESTION: 11

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow. Which tool can the non-technical marketer use most easily to segment and send the birthday email?

User-initiated email
Query Activity
Playbooks
Automation Studio

Answer(s): C

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QUESTION: 12

Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.

How can this be accomplished most efficiently?

A series of A/B tests to determine the number of emails.
Automation Studio with three separate Welcome automations.
Journey Builder using a Random Split with three branches.
Journey Builder using a Decision Split with three branches.

Answer(s): A

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Free EEB101 Exam Braindumps (page: 4)

QUESTION: 9

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QUESTION: 12

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