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Free Marketing-Cloud-Account-Engagement-Consultant Exam Braindumps (page: 11)

Page 10 of 66
PDF with 264 Questions

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?

  1. Install the Salesforce AppExchange Package and verify the Salesforce connector
  2. Complete the technical setup items and create Marketing Cloud Account Engagement users.
    Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
  3. Export all the data and assets from the existing tool
  4. Salesforce Connector User has 'Read1 permission to the custom object

Answer(s): C



LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues.
Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

  1. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
  2. Enable Kiosk mode on the Marketing Cloud Account Engagement form
  3. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
  4. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

Answer(s): C



Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Marketing Cloud Account Engagement. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Marketing Cloud Account Engagement. How should the data be imported?

  1. Import all prospect data and create a suppression list.
  2. Import only the list of mailable prospects in Marketing Cloud Account Engagement.
  3. Import unavailable prospects in Marketing Cloud Account Engagement; perform permission pass.
  4. Import unmailable prospects in Marketing Cloud Account Engagement; mark as global opt-out.

Answer(s): D



Lenoxsoft is transitioning from their current marketing automation platform to Marketing Cloud Account Engagement. They have a landing page that they wish to migrate over to Marketing Cloud Account Engagement and need to understand what steps are involved in order to maintain the page's existing look and feel.
What are the necessary first steps to migrate this landing page over to Marketing Cloud Account Engagement while maintaining the page's existing look and feel?

  1. Import the HTML file into Marketing Cloud Account Engagement and apply it to the layout template
  2. Create a Marketing Cloud Account Engagement landing page and import HTML from the landing page HTML
  3. Create layout template and import HTML from the landing page URL
  4. Import the HTML file into Marketing Cloud Account Engagement and apply it to the landing page

Answer(s): C






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