Free Marketing-Cloud-Account-Engagement-Specialist Exam Braindumps (page: 15)

Page 15 of 66

What are two benefits of the engagement studio tasting experience? Choose 2 answers

  1. Evaluating email template options for the program
  2. Visualizing a prospect's possible paths
  3. Understanding the timeline of the program
  4. Measuring a specific step's performance

Answer(s): B,D



A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record.
What explanation do you give as to why the actions did not occur?

  1. The client has a visitor filter set up to filter activities from their IP address. Completion actions do not occur on filtered visitors.
  2. The 'email' form field was set up to exclude free email addresses, so even though they submitted the form successfully, the Gmail address they used prevented the completion actions from running.
  3. The client did not un-pause the completion actions.
  4. Kiosk mode was enabled on the form, so completion actions did not run.

Answer(s): A



Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

  1. Only pass on leads that are very active on your site no matter the company profile.
  2. Implement a blended lead scoring and grading system.
  3. Automatically assign all leads to sales reps in a round-robin system.
  4. Add more landing pages and forms to your site to increase the number of conversion opportunities.

Answer(s): B



How can a prospect's score be changed?

  1. Through automation rules.
  2. Through scoring model changes.
  3. Through completion actions.
  4. All of the above.

Answer(s): D



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Umang Dhawan commented on November 25, 2024
Useful study material
Anonymous
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