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Free Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Questions (page: 8)

Page 8 of 62
PDF with 304 Questions

A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

  1. An error message is displayed on the form preventing the prospect from submitting
  2. A new prospect is created even though the prospect had previously been permanently deleted.
  3. No new prospect is created because the prospect had previously been permanently deleted.
  4. The submission of the form retrieves and restores the previously deleted prospect information including activities.

Answer(s): B

Explanation:

According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way.


Reference:

Salesforce documentation



Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

  1. The Lead and Contact fields must have the same API name.
  2. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
  3. The Lead and Contact fields must have the same Salesforce field label.
  4. The Marketing Cloud Account Engagement field must be a drop-down field.

Answer(s): A,B

Explanation:

According to the Salesforce documentation, in order to sync a Marketing Cloud Account Engagement prospect field with both a lead and a contact field in Salesforce, the lead and contact fields must have the same API name, and the Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The API name is the unique identifier for the field that is used by the system to sync the data. The field mapping is the configuration that tells Marketing Cloud Account Engagement which Salesforce field to sync with. The Salesforce field label and the Marketing Cloud Account Engagement field type are not relevant for the field sync, as long as they are compatible.


Reference:

Salesforce documentation



A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?

  1. A new visitor record will be created.
  2. A new Account will be created.
  3. No new record will be created.
  4. A new prospect record will be created.

Answer(s): C

Explanation:

According to the [Salesforce documentation], when a new lead record is created in Salesforce without an email address, and the Salesforce connector is set to automatically create prospects in Marketing Cloud Account Engagement, no new record will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the lead record cannot be synced or matched with a prospect record. A visitor record is created only when a person visits a tracked web page, not when a lead record is created in Salesforce. A new account will not be created either, as accounts are synced from Salesforce to Marketing Cloud Account Engagement based on the account ID of the associated lead or contact record. A new prospect record will not be created, as explained above.


Reference:

[Salesforce documentation]



A user wants to set up an automated grading model in Marketing Cloud Account Engagement.
Which two components are required to achieve this? Choose 2 answers

  1. Profile
  2. Automation Rule
  3. Marketing Cloud Account Engagement Score
  4. Dynamic List

Answer(s): A,B

Explanation:

According to the [Salesforce documentation], in order to set up an automated grading model in Marketing Cloud Account Engagement, two components are required: profile and automation rule. A profile is a set of criteria that defines an ideal prospect for a specific product or service. A profile can include information such as industry, job title, location, company size, etc. An automation rule is a logic-based action that can be triggered when a prospect meets certain criteria. An automation rule can be used to assign a grade to a prospect based on their profile match. A Marketing Cloud Account Engagement score is a numerical value that indicates the level of interest and engagement of a prospect, but it is not required for setting up an automated grading model. A dynamic list is a list of prospects that is updated automatically based on certain criteria, but it is not required for setting up an automated grading model either.


Reference:

[Salesforce documentation]



A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

  1. Select General User for the Sender of the email
  2. Select Assigned User for the Sender of the email
  3. Select Account Owner for the Sender of the email
  4. Select Specified User for the Sender of the email

Answer(s): B

Explanation:

According to the [Salesforce documentation], the best way to accomplish the scenario of sending out an email to a list of prospects that are assigned to several different sales reps, and having each prospect receive the email from their assigned rep, is to select Assigned User for the Sender of the email. This option will use the email address and name of the user who is assigned to the prospect in Salesforce or Marketing Cloud Account Engagement as the sender of the email. This way, the email will appear more personalized and relevant to the prospect, and will increase the chances of engagement and response. Selecting General User, Account Owner, or Specified User will not achieve the same result, as they will use a generic, fixed, or predefined sender for the email, regardless of the prospect's assigned user.


Reference:

[Salesforce documentation]



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