QUESTION: 61

What storage model should be used if a subscriber has more than one value for an attribute?

Profile Attribute
Data Extensions
Publication Lists
Lists

Answer(s): B

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.
Which two pieces of information would help NTO achieve this objective? Choose 2 answers

Products purchased from a competitor.
Number of items per order.
Channel preference of customers.
Last purchase date

Answer(s): C,D

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QUESTION: 63

A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men's shoes to males in the audience and women's shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female.
Which method should a consultant recommended to ensure content is displayed properly within the email.

AMPscript conditional against the Gender field
AMPscriptlookupRows functions
A/B Test content type
Dynamic Content Wizard

Answer(s): D

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QUESTION: 64

Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications? Choose 2 answers

Define a Sender Profile.
Define a Subscriber -specific From Name.
Define custom Reply Mail Management.
Define a Delivery Profile.

Answer(s): A,D

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Free MARKETING-CLOUD-ADMINISTRATOR Exam Braindumps (page: 16)

QUESTION: 61

QUESTION: 62

QUESTION: 63

QUESTION: 64