QUESTION: 69

Northern Trail Outfitters wants to set up a welcome journey that leverages customer data across three data extensions: Customers, Orders, and Products.
What is the best way to facilitate this within Contact Builder?

Create three distinct Attribute Groups that link Customers to Contacts, Orders to Customers, and Products to Orders.
Create a single Attribute Group that links Contacts to Customers, Orders to Products, and Products to Customers.
Create three distinct Attribute Groups that link each data extension directly to Contacts.
Create a single Attribute Group that links Customers to Contacts, Orders to Customers, and Products to Orders.

Answer(s): D

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QUESTION: 70

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? Choose 2 answers.

Use Data Designer to link student and alumni data to the contact record.
Create an Import Activity to import alumni data into Salesforce Report.
Create list attributes to store student data from the Sales Cloud.
Use Synchronized Data Sources to data from the Sales Cloud.

Answer(s): A,D

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QUESTION: 71

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension.
Separated into two different data extensions.
Which workflow should meet these requirements?

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

Answer(s): B

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QUESTION: 72

A customer wants Sales Cloud users to create and send Marketing Cloud emails.
Which two recommendations should the consultant make?
Choose 2 answers

Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user.
The consultant should enable deep linking in Marketing Cloud Connect configuration.
The consultant should enable the Create Email feature on the user Profile in the Sales Cloud.
Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy.

Answer(s): A,B

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