QUESTION: 17

Which feature can segment on behavioral data?

Data Filter
Data Extension
Import Activity
Tracking

Answer(s): A

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QUESTION: 18

Describe email design best practices. What are the 3 stages of interaction? (Choose 3)

Envelope
Footer
Body
Landing Page
Subject line

Answer(s): A,C,D

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QUESTION: 19

Select three (3) best practices for interacting with potential and active subscribers?

Follow the CAN SPAM Law
Always make email opt in required
Make unsubscribing easy
Make unsubscribing easy, no more than 4 clicks
Only use the email address offered

Answer(s): A,C,E

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A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

Personalization strings are case-insensitive.
Personalization strings are noted by two sets of double percent symbols
Personalization strings can appear in the subject line or body of the email
When using subscriber data, the attribute or field should have a default value
Personalization strings are limited to profile attributes

Answer(s): A,B,D

Reference:

https://help.salesforce.com/articleView?id=mc_es_personalization_strings.htm&type=5

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Free Marketing-Cloud-Email-Specialist Exam Braindumps (page: 9)

QUESTION: 17

QUESTION: 18

QUESTION: 19

QUESTION: 20

Reference:

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