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Free Marketing-Cloud-Intelligence Exam Braindumps (page: 2)

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PDF with 61 Questions
View Related Case Study

A client has provided you with sample files of their data from the following data sources:
1.Google Analytics
2.Salesforce Marketing Cloud
The link between these sources is on the following two fields:
Message Send Key
A portion of: web_site_source_key
Below is the logic the client would like to have implemented in Datorama:
For `web site medium' values containing the word "email" (in all of its forms), the section after the "_" delimiter in `web_site_source_key' is a 4 digit number, which matches the 'Message Send Key' values from the Salesforce Marketing Cloud file.
Possible examples of this can be seen in the following table:
Google Analytics:



Salesforce Marketing Cloud:



The client's objective is to visualize the mutual key values alongside measurements from both files in a table.



In order to achieve this, what steps should be taken?

  1. Within both files, map the desired value to Custom Classification Key as follows Salesforce Marketing Cloud: map entire Message Key to Custom Classification Key.
    Google Analytics: map the extraction logic to Custom Classification Key.
  2. Create a Web Analytics Site custom attribute and populate it with the extraction logic. Create a Data Fusion between the newly created attribute and the Message Send Key.
  3. Upload the two files and create a Parent-Child relationship between them. The Override Media Buy Hierarchy checkbox is checked in Google Analytics.
  4. Create a Web Analytics Site Source custom attribute and populate it with the extraction logic.
    Create a Data Fusion between the newly created attribute and the Message Send Key.

Answer(s): A



View Related Case Study

Which three statements accurately describe the different data stream types in Marketing Cloud intelligence?

  1. Every data stream type includes the Medio Buy entity
  2. All data stream types consist of at least one entity
  3. All data stream types share at least one mutual measurement
  4. Each data stream type has Its own main entity
  5. Each data stream type has its own set of measurements

Answer(s): B,D,E



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What is the relationship between "Media Buy Key" and "Creative Key?

  1. One-to-many (one Media Buy ley has many Creative Key)
  2. One-to-one
  3. Many-to-many
  4. Many-to-one (one Creative Key has many Media Buy Keys)

Answer(s): A



View Related Case Study

Which two statements are correct regarding variable Dimensions in marketing Cloud intelligence's data model?

  1. These dimensions are stored at the workspace level
  2. Variable Dimensions hold a Many-to-Many relationship with its main entity
  3. All variables exist in every data set type, hence are considered as overarching dimensions
  4. These are stand alone dimensions that pertain to the data set itself rather than to a specific entity

Answer(s): B,D






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