What are the two main functions of the Event API? (select 2)
Answer(s): A,C
The Event API in Salesforce Interaction Studio serves two main purposes:Capture User Attributes and Actions (A):It records user behavior, actions, and attributes in real time. This data is crucial for building user profiles, creating segments, and driving personalization.Return Campaign Responses (C):The Event API can retrieve and deliver responses for campaigns, such as personalized content or recommendations, to be displayed on a web page or application.
Which data feed integrates external system data into a user's profile levargaing identity attributes?
Answer(s): D
The User Feed integrates external system data into a user's profile by leveraging identity attributes such as email or user ID. It enhances personalization by enriching user profiles with external data.
Salesforce Interaction Studio Data Integration Documentation User Feed Overview.
ETL feeds must follow explicit specifications and require which type of file format?
Answer(s): B
ETL feeds in Interaction Studio must adhere to explicit specifications and require the CSV (Comma- Separated Values) file format.This format is widely used due to its simplicity and compatibility with most systems. The ETL process ingests data such as catalog updates or behavioral information via CSV files.
Salesforce Interaction Studio Documentation - ETL File Specifications
What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?
In Interaction Studio, Campaigns are the components that:Contain the experiences and messages designed to personalize interactions. Campaigns define how content is delivered, where it appears, and to whom it is targeted based on personalization rules.
Salesforce Interaction Studio Documentation - Campaigns
When does site mapping happen during the implementation process?
Answer(s): A
Site mapping is conducted at the start of the build phase because:It establishes the foundation for the rest of the implementation. It identifies critical elements such as page types, content zones, and data capture points, which influence all subsequent configurations.
Salesforce Interaction Studio Documentation - Site Mapping Guidelines*********************************************************
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