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Free Marketing-Cloud-Personalization Exam Braindumps (page: 11)

Page 10 of 23
PDF with 121 Questions

What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]

  1. Data-in, understand, engage, data-out, analyse
  2. Know, understand, personalise, engage, analyse
  3. Identify, understand, decide, act, analyse
  4. Profile, insight, understand, act, analyse

Answer(s): C



In the user interface what is the visual representation of the data about a single visitor including preference?

  1. Unified view of customer
  2. unified customer profile
  3. Single source of truth
  4. Single view of customer

Answer(s): B



A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?

  1. IS uses probability matching to determine if two or more profiles represent for user identity
  2. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
  3. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
  4. IS users third party software to match anonymous and knows identifies

Answer(s): D



What are two types that real time interaction management helps marketers to personalize the customer

  1. Data Aggregation
  2. Data Storage
  3. Next best Action
  4. Orchestration

Answer(s): C,D






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