Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 2 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

1. Identify the fact table

• Records something that happened, such as a sale, test, appointment, or measurement
• Contains foreign keys to other tables
• Contains measures or numeric results
• Has many rows

2. Identify a dimension table

• Describe people, products, dates, locations, or departments
• Contain descriptive columns
• Are referenced by the fact table
• Have fewer rows than the fact table

3. Identify the surrogate key

• System-generated
• Unique within the dimension
• Often named PatientKey, CustomerKey, or similar
• Usually an integer
• Not meaningful outside the model

• Identity provider (IdP): Authenticates users and asserts their identity.
• Service provider (SP): The application being accessed—in this case, Salesforce/the employee portal.
• Identity store: A directory that stores user identities, such as Active Directory.
• Authentication store: A system used to validate credentials.

1. Define – establish the project’s objectives, scope, feasibility and requirements.
2. Design – plan how the project will be carried out, including resources, schedules and controls.
3. Deliver – execute the project and produce the required outputs.
4. Develop – close the project formally and capture learning for future projects.

• Filing documentation and records
• Closing project and accounting systems
• Settling costs
• Handing over the completed work and obtaining sign-off
• Reviewing performance and giving feedback

• A: Configure security groups — Customers define inbound and outbound rules for resources such as Amazon EC2 instances.
• B: Classify company assets — Customers decide how their data and assets should be classified and protected.

• C: Amazon S3 is a regional service; customers select a Region, not individual Availability Zones for buckets.
• D: AWS manages the infrastructure and patching for Amazon DynamoDB.
• E: AWS manages the infrastructure used by AWS Lambda; customers do not select EC2 instances for Lambda functions.

1. Create a temporary Onboarding OU.
2. Move the new account into it.
3. Move the restrictive SCPs from the organization root to the Production OU.
4. Allow the account to update AWS Config.
5. Move the account into Production after onboarding.

• An SCP attached at the organization root applies to every account and OU beneath it.
• An SCP attached to the Production OU applies only to accounts in that OU.
• Therefore, moving the restrictive SCP from the root to Production temporarily exempts the onboarding account without weakening the policies for existing production accounts.
• Once onboarding is complete, moving the account into Production subjects it to the normal restrictions.

1. You try to access a cloud application, such as accounting software.
2. The application redirects you to the company’s IdP.
3. You authenticate with the IdP.
4. The IdP sends a digitally signed SAML assertion to the application.
5. The application validates the assertion and grants access.

• The user’s identity
• Whether authentication succeeded
• Roles or group membership
• Access-related attributes

• Which host first communicated with the suspected malicious source
• Whether that host initiated suspicious traffic or merely received it
• Which other hosts show evidence of infection, such as connections from the originating host
• Which hosts have no related suspicious activity and are therefore clean

• An outbound connection to a suspicious external address
• A downloaded or executed malicious file
• Later lateral connections from that host to other internal systems
• Firewall logs showing the direction and timing of the traffic

• A: Using an external OAuth 2.0 identity provider could provide unified identity, but it does not specifically address Salesforce capacity or high-volume login limits.
• B: Making the Experience Cloud community a SAML identity provider and using JIT provisioning is a possible federation pattern, but it may not be appropriate for this scale without Salesforce validation.
• C: A default account is unrelated to solving identity unification and high login throughput. Person Accounts can be supported in appropriate B2C Commerce integrations.

1. Create or verify cost groups

1. Set up the item model group

1. Create the costing version

1. Enter or calculate item costs

1. Activate the standard costs

• Domínios personalizados.
• Armazenamento suficiente.
• Instâncias dedicadas.
• Balanceamento de carga.
• Menor custo entre os planos que atendem a tudo.

• Managerial: policies, standards, risk management, governance
• Operational: procedures carried out by people, such as training, incident response, and backups
• Technical: firewalls, encryption, access-control systems
• Physical: locks, guards, cameras

• Share of overall contribution: part of the organization’s total contribution is allocated to the supplying division.
• Dual pricing: the supplying division may record a higher transfer price while the receiving division records a lower price, with central accounts absorbing the difference.
• A centrally imposed price range: this may allow the transfer price to be set above variable cost, helping the supplying division recover fixed costs.

• Azure creates a corresponding service principal in Microsoft Entra ID.
• The identity’s lifecycle is tied to the Azure resource.
• If the resource is deleted, Azure automatically deletes the identity.
• Only the associated resource can use that identity to request tokens.
• You can grant the identity permissions to access services such as Key Vault or Storage without storing credentials in code.

• SAML: Enables federated authentication and single sign-on between the IdP and SaaS providers.
• OAuth tokens: Allow delegated application access; OAuth is not primarily the first step for employee SSO.
• Password vaulting: Stores or autofills multiple passwords but does not eliminate the separate credentials or provide true federation.

• C — Some risks cannot be eliminated.

• D — Accepting residual risk does not imply recklessness.

• E — Most companies in this industry will say something similar.

• Owner, Contributor, and Network Contributor provide sufficient management permissions.
• Reader can view Traffic Analytics data but cannot enable or configure it.

• Active-active routers: Provide redundant Internet connections/devices. Both can operate, so traffic can fail over or be load-balanced.
• Active-active firewalls: Avoid a single firewall becoming a failure point while maintaining security inspection.
• Load balancers: Distribute requests across multiple web servers. If one server fails, traffic can go to the other.
• Redundant power supplies: A server with separate power supplies should connect to independent power sources or circuits.
• UPS A and UPS B: Provide backup power and redundancy. Ideally, each power supply is connected to a different UPS.
• SONET ring: A ring topology provides alternate paths if a fiber link or segment fails.

• Discovers sensitive data in Amazon S3 buckets
• Uses machine learning and pattern matching to identify data such as personally identifiable information (PII)
• Helps assess S3 security and privacy risks
• Generates findings for potentially sensitive or exposed data

• Amazon Detective: Investigates security findings and performs root-cause analysis.
• Amazon GuardDuty: Detects threats and suspicious activity across AWS accounts and workloads.
• AWS IAM Access Analyzer: Identifies resources that are accessible from outside their intended trust zone, such as publicly accessible S3 buckets.

1. Get Data > Folder

1. Expand the Attributes column

1. Remove the Content column

• Folder connector: lists files and their metadata, but also includes a Content binary column.
• Combine Files: processes and combines the actual CSV contents, which is explicitly disallowed here.

• Create and manage approved IT services as products
• Control which users can deploy those products
• Apply governance, permissions, and constraints
• Use and manage infrastructure-as-code templates, such as AWS CloudFormation templates

• AWS Resource Explorer: Helps find and browse AWS resources; it does not govern IaC deployments.
• AWS Organizations: Manages accounts, consolidated billing, and organization-wide policies.
• AWS Systems Manager: Provides operational management, such as patching, automation, and parameter storage, but it is not primarily used to catalog and govern IaC-based service deployments.

• A — Too infrequent: Formal strategies are often reviewed only every three to five years. This can make the organisation slow to respond to rapid changes in technology, competitors, regulation or customer needs.

• C — Relies on predicting the future: The approach assumes senior managers can make reasonably reliable forecasts and assumptions. In uncertain environments, these assumptions may quickly become invalid.

• E — Can restrict radical innovation: Formal planning tends to favour existing information, established objectives and incremental improvements. This may discourage experimental or highly innovative strategies that emerge from lower levels of the organisation.

• B concerns the difficulty of achieving competitive advantage through core competences when competing with focused specialists. It is not specifically a drawback of the formal top-down planning process.
• D is an activity organisations should undertake—continuous monitoring—not a drawback of the approach itself.

• Response and resolution time frames
• Availability or uptime requirements
• Performance targets
• Support obligations
• Penalties for failing to meet requirements

• SOW (Statement of Work): Defines the project’s scope, tasks, and deliverables.
• MOA (Memorandum of Agreement): Describes cooperation and responsibilities between parties.
• MOU (Memorandum of Understanding): Records a general mutual understanding, usually without detailed enforceable service targets.

• C — “when the query finishes”

• D — “when the query began”

• Default network device credentials: More associated with external attackers or poor device configuration.
• Spear phishing emails: Commonly used to compromise users, but less characteristic of an insider who already has access.
• Typosquatting and impersonation: Primarily social-engineering techniques aimed at deceiving users.
• Unidentified removable devices: Provide a direct way to transfer data outside the organization and may bypass network monitoring.

• Espionage: Stealing information for intelligence or competitive purposes.
• Data exfiltration: Unauthorized removal or transfer of data.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Technology or access methods used outside approved IT processes.

• staff use the new system;
• transactions and reports are checked;
• problems are corrected;
• feedback is collected.

• Phased changeover: different parts or functions are introduced in stages, often according to a planned sequence.
• Pilot changeover: one representative department, branch or group acts as a test site before wider implementation.
• Parallel changeover: old and new systems operate at the same time.
• Direct changeover: the old system is stopped and the new one starts immediately.

• Each team’s Bedrock workflow uses a separate IAM service role.
• The role’s Amazon S3 permissions can be limited to only that team’s customer folder or objects.
• This enforces least privilege and prevents one team’s Bedrock application from accessing another team’s data.
• Access is enforced by AWS permissions, not by asking users to provide a customer name in each request.

• A single role with broad S3 access does not provide team-level isolation.
• Asking teams to specify a customer name is not an access-control mechanism.
• Redacting data does not prevent unauthorized access.
• A bucket policy alone is insufficient unless it explicitly enforces the required team-role restrictions.

• An Azure pay-as-you-go subscription follows an operational expenditure (OpEx) model.
• With OpEx, the organization pays for services as they are used, typically based on consumption.
• There is no need to purchase and maintain physical servers upfront.
• This contrasts with capital expenditure (CapEx), where the company makes a significant upfront investment in infrastructure, such as on-premises Hyper-V hosts.

• The identified risk
• Its likelihood and potential impact
• The person or team responsible for handling it
• The response or treatment plan
• Risk thresholds, such as when escalation or action is required
• Current status and review dates

• Risk tolerance: The amount of risk an organization is willing to accept; it is a concept or limit, not usually the primary documentation.
• Risk transfer: Moving the responsibility or financial impact of a risk to another party, such as through insurance.
• Risk analysis: The process of evaluating risk likelihood and impact.

• Online payment fraud
• Account takeover
• Fake account creation
• Suspicious transactions

• The requirement explicitly says the organization wants to use SAML to secure Salesforce API access.
• The SAML Bearer Assertion Flow exchanges a SAML assertion for a Salesforce OAuth access token.
• It is intended for server-to-server or other noninteractive integrations where the application has already been authenticated by an identity provider.
• The connected app can be configured so administrators authorize or preauthorize applications that consume the APIs.

• B — JWT Bearer Flow: Uses a signed JWT, not a SAML assertion. It would be appropriate if the requirement specified JWT-based authentication.
• C — SAML Assertion Flow: This is not the standard Salesforce OAuth flow name; the relevant name is OAuth 2.0 SAML Bearer Assertion Flow.
• D — User-Agent Flow: Designed for interactive browser-based authorization, not a SAML-based server-to-server integration.

• Internal interface ? connected toward the corporate network/internal firewall
• External interface ? connected toward the Internet-facing firewall

1. A route for the internal corporate network through the internal-facing interface/firewall.
2. A default route (0.0.0.0/0) through the Internet-facing interface/firewall.

• B — Reviewing the strategy: Usually performed by a security steering committee or other governance body.
• C — Communicating the strategy: The security manager may help communicate it, but communication is not the primary governance responsibility tested here.
• D — Approving the strategy: Approval belongs to executive management or the appropriate governing authority, not the person who develops it.

• Accept: Acknowledging the risk without taking additional action.
• Transfer: Shifting the risk’s impact to a third party, such as through insurance or outsourcing.
• Mitigate: Reducing the likelihood or impact of the risk through security controls.
• Avoid: Eliminating the activity or process that creates the risk.

• Accept: Acknowledging the risk without taking additional action.
• Transfer: Shifting responsibility or financial impact to another party, such as through insurance or outsourcing.
• Mitigate: Reducing the likelihood or impact of the risk through controls.
• Avoid: Eliminating the activity or condition that creates the risk.

• Database data: Aggregates are used to retrieve structured data, commonly from entities and database sources.
• Screen scope: A Screen Aggregate belongs to the screen where it is defined and is not directly reusable as a screen-level aggregate elsewhere.
• Asynchronous and parallel execution: Multiple Screen Aggregates can run asynchronously and in parallel, helping the screen load data efficiently.

• Advanced Persistent Threat (APT): A sustained, targeted attack campaign or attacker group—not a vulnerability.
• Trojan: Malware disguised as legitimate software.
• Stealthware: A general term for malware designed to avoid detection; it does not specifically mean an unknown vulnerability.

• If the Facebook user is new, Salesforce invokes createUser.
• If the user already exists, Salesforce can invoke updateUser.
• The handler can read the latest data from Facebook, such as name, email, or other profile attributes, and update the corresponding Salesforce user.

• B: A scheduled job is unnecessary and would not provide real-time synchronization during authentication.
• C: A Facebook signed request is not the standard mechanism for updating Salesforce user records in this authentication-provider setup.
• D: SAML Just-in-Time provisioning applies to SAML identity providers, not Facebook OAuth authentication.

• Server provisioning
• Operating systems and runtime infrastructure
• Scaling
• Much of the maintenance and patching

• Thin clients reduce endpoint hardware requirements but do not specifically streamline code deployment.
• Private cloud provides dedicated cloud infrastructure but usually requires more management and expense.
• Virtual machines improve resource utilization, but administrators still manage the VMs, operating systems, and deployments.

• The product is already in production.
• The organization is examining the product’s functions and cost drivers.
• The objective is to reduce cost without reducing perceived value or required quality.

• Kaizen costing focuses on continuous, usually incremental, cost reductions during the manufacturing stage. It is not specifically the systematic examination of a product’s functions.
• Standard costing compares actual costs with predetermined standards; it is a control technique, not a product redesign method.
• Process innovation concerns developing significantly improved production processes, rather than analysing the product’s functions and value.

• B. Users accessing Salesforce from public Wi-Fi

• C. Users choosing the same password as their Facebook password

• A: 2FA does not protect an already-authenticated, unlocked session if someone accesses an unattended laptop.
• D: Weak password-reset questions are an account-recovery weakness. 2FA primarily strengthens login authentication, not necessarily the security-question reset process.

• Disaster recovery backups
• Long-term backup retention
• Data archiving that still needs occasional access

• Multi-Regional Storage: Intended for frequently accessed data needing broad geographic availability; it costs more.
• Regional Storage: Suitable for frequently accessed data within one region.
• Nearline Storage: Intended for data accessed roughly once per month, such as monthly backups.
• Coldline Storage: Better fit for backups accessed only during a disaster or occasional recovery event.

1. Clear principles and boundaries — Employees have freedom, but decisions must remain within clear organizational values, policies and limits.
2. High degree of freedom — Managers are trusted to make decisions rather than seeking continual approval from senior management.
3. Frontline customer responsibility — Customer-facing managers should be empowered to manage customer relationships and respond quickly to needs.
4. Transparent and ethical information — Information should be openly available and used honestly, supporting trust and informed decision-making.

• Reviewing security objectives to ensure they support business goals.
• Ensuring security requirements are integrated consistently across business units.
• Coordinating security policies, risk management, controls, and awareness activities.

• Executive management: Provides direction, funding, and support, but usually does not manage day-to-day security integration.
• Board of directors: Provides governance and oversight, not operational security coordination.
• Steering committee: Helps coordinate and prioritize initiatives, but the CISO typically owns the overall security program and ensures its integration.

• Continuous deployment: Automates software releases; it does not specifically test input handling.
• Static code analysis: Examines source or compiled code without executing it. It can find coding flaws but does not directly stress the application with malformed inputs.
• Manual peer review: Developers inspect code or design manually. Useful, but not the best practice specifically for testing how a live product handles invalid input.