Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 4 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

Correct choices

• DB1: Azure Data Box Heavy
• Virtual machines: Azure Migrate

Why

• Replication with minimal downtime
• A test migration
• Final cutover after validation

• Deterministic approve/reject results
• Strict adherence to predefined rules
• Consistent, reproducible outcomes
• Auditability and regulatory compliance

• Honeypots: Decoy systems or services made to attract attackers. Legitimate users should not interact with them, so activity there is a strong indicator of malicious behavior.
• DNS sinkholes: Redirect requests for known malicious domains to a controlled internal system. This can reveal infected hosts attempting to contact command-and-control infrastructure.

• Tokenization: Replaces sensitive data with non-sensitive tokens.
• CI/CD: Automates software development, testing, and deployment.
• Threat modeling: Identifies and analyzes potential threats before or during system design.
• Data obfuscation: Makes data harder to understand or interpret.

• 800 devices ? a scalable, centralized solution is needed.
• Four hardware/vendor classes ? the tool must handle different drivers and images.
• Two user groups ? it should allow different configurations for each group.
• “Distribute custom images” ? an imaging/deployment tool is required, not just a file-copy utility.

• B: Developer Edition has limited user, storage, and data-volume capacity, making realistic community testing difficult.
• C: A Developer Edition org cannot contain sandboxes, so it cannot provide separate environments for development, integration, and UAT.
• E: A standalone Developer Edition org is not part of the production org’s deployment path, so change sets cannot be used to deploy from it directly to that production org. The team would need Metadata API, Salesforce CLI, or another deployment method.

• Unfamiliar locations or IP addresses
• Anonymous or malicious IP addresses
• Leaked credentials
• Unusual sign-in behavior

• Check whether the data is accurate, complete, and properly prepared.
• Confirm that the pattern is not caused by an outlier, data-quality problem, or modeling issue.
• If the data is valid, treat the result as a potentially valuable new business insight.

• A: A data scientist may help, but expert validation and data-quality checking come first.
• C: Filtering out inconvenient data risks hiding a valid insight.
• D: Einstein’s result should not be accepted without verification simply because it produced the finding.

• 16GB RAM: A 64-bit OS is needed to use more than roughly 4GB effectively, but RAM capacity does not prove the CPU supports 64-bit operation.
• 500GB HDD: Storage capacity has no bearing on OS architecture.
• 1Gbps Ethernet: Network speed is unrelated to CPU architecture.

• What information each stakeholder needs
• When and how often it should be communicated
• Which format or channel should be used
• Who is responsible for communicating it

• A: The team should not decide stakeholder communications without first checking the established plan and CEO’s needs.
• B: An executive summary may be appropriate, but choosing a solution before reviewing the plan is premature.
• D: The stakeholder engagement plan addresses how to engage stakeholders, but this is primarily a communication planning issue.

• Maintain head office control: Transfer pricing generally supports decentralisation rather than direct head-office control.
• Establish centralised decision making: This conflicts with divisional autonomy.
• Develop a top-down culture: Transfer pricing is intended to support empowered divisions and goal congruence, not impose purely top-down management.

• Input feature distributions differ from training data ? Analyze dataset drift metrics

• Model accuracy drops without code changes ? Analyze dataset drift metrics

• Endpoint latency increases under load ? Investigate scaling and infrastructure metrics

• A script of cloud CLI commands: IaC because the commands can be saved, reviewed, versioned, and rerun consistently.
• Manually run curl commands: Not necessarily IaC; they are manual actions unless organized into an automated script.
• A sequence of REST requests passed to an API: Could represent automation, but the wording does not explicitly say they are stored and executed as reusable code.
• Commands entered into a cloud console: Manual operation, not IaC.

• CSIRT: A Computer Security Incident Response Team that handles and coordinates incident response.
• CVSS: A scoring system used to rate the severity of vulnerabilities.
• SOAR: Security Orchestration, Automation, and Response technology used to automate security workflows.

• Employees can work from any location, including remote sites and offices worldwide.
• Login can be relatively seamless after the device is registered.
• It does not require distributing additional physical authentication equipment.

• Geotagging: Identifies location, but location alone is not a strong authentication method and may prevent legitimate remote access.
• Smart cards: Provide strong authentication but require card readers and physical cards, increasing equipment and management requirements.
• Time-based logins: Typically involve one-time codes that users must enter, making the experience less seamless and potentially requiring a token or authenticator app.

• CSIRT: A team that responds to and manages security incidents.
• CVSS: A scoring system for rating the severity of vulnerabilities.
• SOAR: A technology platform for automating and coordinating security operations and incident response.

• Resources that do not need internet access should remain on private network segments.
• Internet-facing access should be restricted to systems that require it.
• Access should be explicitly allowed rather than broadly exposed.

• A: A single administrator with access to core functions may violate least privilege if that access is broader than necessary.
• B: Inspecting traffic supports monitoring and defense, but does not itself limit privileges.
• C: Updating routing configurations supports availability and connectivity, not least privilege.

1. Write a structured log entry to CloudWatch Logs containing:

1. Create a CloudWatch Logs metric filter that:

text 
ApiRequests 
Operation=GetOrders 
ResponseCode=500 
Version=2.4.0

• B is incorrect: CloudWatch Logs Insights queries analyze logs but do not directly publish metrics in this manner.
• C is incorrect: ALB access logs do not contain arbitrary Lambda response metadata as custom fields.
• D is incorrect: X-Ray traces and insights are not the appropriate mechanism for creating these custom, dimensioned application metrics.

• A. IDS attack signatures: An IDS primarily detects suspicious network activity; it is not the best control for scanning uploaded documents for malware.
• C. Load balancer: Distributes traffic among servers and improves availability, but does not inspect files for malware.
• D. WAF: Protects web applications against attacks such as SQL injection and command injection. It may help secure the upload function, but malware scanning is the key requirement here.

• Laws and regulations
• Litigation holds
• Industry or contractual obligations
• Tax, financial, health, or privacy requirements

• Business strategy and direction: May influence retention, but cannot override legal requirements.
• Storage capacity and longevity: Practical considerations, not the primary driver.
• Business ease and value analysis: May support decisions after compliance obligations are identified.

1. Install a Cassandra-compatible ODBC driver.
2. Configure a data source name (DSN), if required.
3. In Power BI Desktop, select Get Data > ODBC.
4. Choose the configured DSN and connect.

• Microsoft SQL Server database: Connects to SQL Server, not Cassandra.
• OLE DB: Requires a compatible OLE DB provider; this is not the standard choice for Cassandra in Power BI.
• OData: Requires Cassandra data to be exposed through an OData service, which is not the normal direct connection method.

• Install unauthorized or unsupported software
• Access features blocked by the manufacturer or operating system
• Customize system behavior beyond normal settings

• Training or coaching
• Mentoring
• Additional support or resources
• Targeted performance improvement plans

• A: Recognition may be appropriate, but awards do not address identified gaps.
• C: Rotating schedules does not necessarily improve the specific competencies that are missing.
• D: Assessment results should be handled sensitively, but keeping them entirely private prevents useful feedback and development discussions.

• If the Facebook user is new, Salesforce invokes createUser.
• If the user already exists, Salesforce can invoke updateUser.
• The handler can read the latest data from Facebook, such as name, email, or other profile attributes, and update the corresponding Salesforce user.

• B: A scheduled job is unnecessary and would not provide real-time synchronization during authentication.
• C: A Facebook signed request is not the standard mechanism for updating Salesforce user records in this authentication-provider setup.
• D: SAML Just-in-Time provisioning applies to SAML identity providers, not Facebook OAuth authentication.

• 255.255.255.128 = /25: 128 total, 126 usable
• 255.255.255.192 = /26: 64 total, 62 usable
• 255.255.255.224 = /27: 32 total, 30 usable
• 255.255.255.240 = /28: 16 total, 14 usable

• One for the network address
• One for the broadcast address

• 8 total addresses
• 6 usable addresses
• Mask: 255.255.255.248

• Additional running costs: $800
• Less depreciation: $300

• The $100 reduction in fixed production overhead absorbed is only an accounting reallocation. It does not represent an actual saving in total fixed overhead.

• Error correction (ECC): Improves data reliability but does not maximize bandwidth.
• RAM voltage: Increasing voltage may affect stability or speed, but it is not the primary method for increasing module bandwidth.
• Physical module size: Refers to the capacity or form factor of the RAM, not its data-transfer bandwidth.

• Wireshark captures packets and allows you to examine their contents, potentially revealing usernames and passwords sent without encryption.
• Netcat creates network connections and can send or receive data, but it is not primarily a packet-analysis tool.
• Nessus scans for known vulnerabilities and configuration issues; it generally would not prove that credentials are visible in transit.
• Nmap performs network discovery and port/service scanning, not detailed packet-content inspection.

• C — “when the query finishes”

• D — “when the query began”

• Data loss prevention (DLP): Helps detect or prevent unauthorized data transfers, but does not directly protect data on a stolen, powered-off laptop.
• Operating system hardening: Reduces vulnerabilities and attack surface, but does not adequately protect stored data if the device is stolen.
• Boot security: Helps prevent unauthorized operating systems or boot media from loading. It supports device security but is not the primary solution for protecting the data itself.

• Prevent connections to malware command-and-control servers
• Identify infected systems making those DNS requests
• Collect information for incident response

• A: Attackers do not normally use sinkholes to map a company’s domain structure.
• B: Redirecting employees from legitimate sites to attacker-owned sites describes malicious DNS manipulation, not a defensive sinkhole.
• D: Attracting attackers away from real resources is more closely associated with a honeypot or deception system.

• Plenum: Describes a fire-resistant cable jacket rating, not a transmission medium or speed.
• Ethernet: Describes a networking technology; Ethernet can use copper or fiber, so the term alone does not identify the fastest cable type.
• DAC (Direct Attach Copper): Uses copper and is typically intended for short-distance, high-speed connections in data centers.

• Whether a user has a console password
• Password age and last password change
• Whether MFA is enabled
• Access key status
• Access key creation date and last-use information
• Access key age, which helps audit rotation

• IAM Access Analyzer identifies unintended access to resources; it does not report credential age or rotation.
• AWS Artifact provides AWS compliance documents and agreements, not details about your IAM users.
• AWS Audit Manager helps collect evidence for audits, but it is not the direct tool for viewing IAM credential rotation details.

1. insert con; ? 1
2. Database.setSavepoint(); ? 2
3. update con; ? 3
4. Database.rollback(sp_admin); ? 4

• Accept: Acknowledging the risk without taking additional action.
• Mitigate: Reducing the likelihood or impact through controls, such as patching or employee training.
• Avoid: Eliminating the activity or condition that creates the risk.
• Transfer: Shifting the consequences—usually financial—to another party, such as an insurer.

• Cloud architecture
• Data architecture
• Platform engineering
• Data engineering
• Provisioning and modernization

• Data protection is associated mainly with security and risk management.
• Data governance belongs to the governance perspective.
• Data science is not an AWS CAF capability.

• DB1 (500 TB): Azure Data Box Heavy

• Virtual machines: Azure Migrate

• Documented and evaluated
• Assessed for security, cost, and operational impact
• Reviewed and approved by the appropriate personnel
• Tested before implementation
• Tracked with version history and rollback procedures

• Risk management process: May help assess the issues, but it does not authorize and manage design changes.
• Product design process: Applies primarily while creating a new design.
• Design review process: Normally evaluates a design before release; this design is already released.

• Honeypots: Deliberately vulnerable or attractive systems designed to lure attackers. Legitimate users should not access them, so activity on a honeypot is a strong indicator of compromise.
• DNS sinkholes: Redirect requests for known malicious domains to a controlled internal system instead of allowing the connection. This can identify infected hosts attempting to contact command-and-control infrastructure.

• Tokenization: Replaces sensitive data with non-sensitive tokens; it protects data but does not primarily detect attackers.
• CI/CD: Automates software development and deployment processes.
• Threat modeling: Identifies potential threats and weaknesses before or during system design.
• Data obfuscation: Makes data harder to understand, but it is not an attacker-detection method.

• Espionage: Stealing information for intelligence or competitive purposes.
• Data exfiltration: Unauthorized removal or transfer of data.
• Nation-state attack: An attack sponsored or conducted by a government.
• Shadow IT: Technology or access methods used outside approved IT processes.

• terraform apply
• terraform destroy

• Career enhancement — A mentor can provide guidance, advice, networking support and help the mentee identify career opportunities.
• Support with new challenges — A mentor can help the mentee think through unfamiliar situations and develop confidence and practical solutions.
• Personal development — Mentoring can improve skills such as communication, leadership, decision-making and self-awareness.

• Solving all problems — The mentor supports and guides the mentee but should not take responsibility for solving every problem.
• Discipline would be dispensed if they make a mistake — Mentoring does not remove normal accountability or workplace consequences. Mistakes should instead become learning opportunities.

• Business
• People
• Governance
• Platform
• Security
• Operations

• Cloud financial management
• Portfolio management
• Data governance
• Risk management
• Compliance

• The S3 bucket as an origin for static content
• The Application Load Balancer (ALB) as an origin for dynamic content
• An Amazon Route 53 alias record pointing the application domain to CloudFront

Why this works

• Static data: CloudFront caches objects from S3 at edge locations, reducing latency for users worldwide.
• Dynamic data: CloudFront forwards requests that require application processing to the ALB. It can also maintain persistent connections and use the AWS global edge network to improve delivery performance.
• One domain: CloudFront behaviors can route different path patterns to different origins—for example, /static/* to S3 and other paths to the ALB.

Why the other options are incorrect

• Global Accelerator is designed primarily for accelerating traffic to applications with endpoints such as ALBs, not for caching S3 content.
• Using separate domains or splitting static and dynamic traffic adds unnecessary complexity.
• CloudFront already provides the required global edge distribution and caching, so combining it with Global Accelerator is unnecessary here.

• Restrict a port to a defined number of MAC addresses
• Use statically assigned or “sticky” MAC addresses
• Shut down or restrict the port when violations occur

• Load balancer: Distributes application traffic; it does not protect switch MAC tables.
• IPS: May detect suspicious network activity, but is not the primary control for limiting switch MAC entries.
• NGFW: Filters traffic at the network boundary; it does not directly prevent MAC table flooding on access switches.

• An Azure pay-as-you-go subscription follows an operational expenditure (OpEx) model.
• With OpEx, the organization pays for services as they are used, typically based on consumption.
• There is no need to purchase and maintain physical servers upfront.
• This contrasts with capital expenditure (CapEx), where the company makes a significant upfront investment in infrastructure, such as on-premises Hyper-V hosts.