Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 6 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

• Input feature distributions differ from training data ? Analyze dataset drift metrics

• Model accuracy drops without code changes ? Analyze dataset drift metrics

• Endpoint latency increases under load ? Investigate scaling and infrastructure metrics

• A password cracker would normally be identified by behavior such as loading password hashes or attempting dictionary/brute-force attacks.
• The question describes a routine audit, not password recovery.
• Simply encountering a protected file during an audit is characteristic of a misconfigured or insufficiently privileged FIM.

• Install unauthorized or unapproved applications
• Access system areas normally restricted
• Add features unavailable in the default software
• Modify the device’s operating system

• SQL injection (SQLi): Attacks databases by inserting malicious SQL commands.
• Cross-site scripting (XSS): Injects malicious scripts into web pages viewed by users.
• Sideloading: Installs an application from outside the official app store, but it does not necessarily remove the phone’s operating-system restrictions.

• Access controls — ensuring only authorized users can access it.
• Encryption — protecting the data if it is intercepted or exposed.

1. Define Power Platform DLP policies

1. Add custom prompt modifications

1. Conduct adversarial testing

1. Clear principles and boundaries — Employees have freedom, but decisions must remain within clear organizational values, policies and limits.
2. High degree of freedom — Managers are trusted to make decisions rather than seeking continual approval from senior management.
3. Frontline customer responsibility — Customer-facing managers should be empowered to manage customer relationships and respond quickly to needs.
4. Transparent and ethical information — Information should be openly available and used honestly, supporting trust and informed decision-making.

• Customer: Dual
• Date: Dual
• Sales: DirectQuery
• SalesAggregate: Import

• Sales – DirectQuery: Near-real-time data should not rely on an imported cache. DirectQuery sends queries to the source when visuals are loaded, allowing recent sales data to appear.
• SalesAggregate – Import: A weekly refresh is sufficient, and imported data generally gives faster visual performance because it is stored in Power BI’s in-memory cache.
• Customer and Date – Dual: These are dimension tables used with both the DirectQuery Sales table and the imported SalesAggregate table. Dual allows Power BI to use cached data when possible, while still behaving appropriately in queries involving DirectQuery data. This can improve performance and reduce unnecessary limited relationships.

• Honeypots: Decoy systems or services made to attract attackers. Legitimate users should not interact with them, so activity there is a strong indicator of malicious behavior.
• DNS sinkholes: Redirect requests for known malicious domains to a controlled internal system. This can reveal infected hosts attempting to contact command-and-control infrastructure.

• Tokenization: Replaces sensitive data with non-sensitive tokens.
• CI/CD: Automates software development, testing, and deployment.
• Threat modeling: Identifies and analyzes potential threats before or during system design.
• Data obfuscation: Makes data harder to understand or interpret.

• A: My Domain is required for many SSO configurations, but if SSO works, it is unlikely to be the cause of losing the target record.
• B: HTTP-POST is a valid SAML binding and does not inherently prevent redirection.
• D: An incorrect Federation ID generally causes authentication or user-matching failure—not successful login to the home page.

• D — Create sibling resource pools for the Production VMs and Test VMs.

• B — Configure a memory reservation on the Production resource pool.

• Shares only determine relative priority when resources are scarce; they do not guarantee memory.
• A parent resource pool alone does not provide a guarantee.
• A child pool for Test VMs does not reserve memory for Production.

CIMA P3 topics

• IT governance and systems strategy
• Systems development and implementation
• Change and project governance
• Strategic and business risk

• A — Plan for new systems: The committee should help identify and prioritise systems requirements and ensure planned systems support organisational needs.
• D — Consider competitive issues: New information systems may affect Y’s competitive position, service quality and efficiency. These strategic implications should be considered.
• E — Ensure the system meets company goals: This is a key governance responsibility. The committee should ensure the project remains aligned with Y’s objectives and delivers business value.

• B — Develop new systems: Detailed system development should be performed by IT specialists and project teams, not the steering committee.
• C — Manage the project: The project manager should handle day-to-day project management. The steering committee should provide oversight, challenge and key decisions, rather than manage daily activities.

• Valor maior: mais aderência às instruções e aos detalhes descritos.
• Valor menor: mais liberdade criativa e resultados potencialmente mais variados.
• Valor excessivamente alto: pode causar artefatos ou imagens menos naturais.

• Aumentar o número de passos de geração: pode melhorar qualidade e refinamento, mas não é o principal controle de especificidade do prompt.
• MASK_IMAGE_BLACK: relaciona-se ao uso de máscara em geração ou edição de imagens, não à especificidade textual.
• Prompt strength: é mais associado à força do prompt em processos como image-to-image; nesta questão, o parâmetro diretamente ligado à aderência textual é o CFG scale.

• Suspended an operator who refused to use unsafe equipment.
• Paid another operator a bonus for using it.
• Prioritised short-term productivity over employee safety.

• A — Management is not particularly concerned with managing risks.

• B — Employees will perceive that management does not care about health and safety risks.

• C — The factory’s safety record is likely to be poor.

• Advanced Persistent Threat (APT): A sustained, targeted attack campaign or attacker group—not a vulnerability.
• Trojan: Malware disguised as legitimate software.
• Stealthware: A general term for malware designed to avoid detection; it does not specifically mean an unknown vulnerability.

• Business
• People
• Governance
• Platform
• Security
• Operations

• Cloud financial management
• Portfolio management
• Data governance
• Risk management
• Compliance

• Economy: Obtaining inputs at the lowest appropriate cost.
• Efficiency: Making the best use of resources, such as staff, money, and equipment.
• Effectiveness: Achieving the intended objectives or outcomes.

1. Install a Cassandra-compatible ODBC driver.
2. Configure a data source name (DSN), if required.
3. In Power BI Desktop, select Get Data > ODBC.
4. Choose the configured DSN and connect.

• Microsoft SQL Server database: Connects to SQL Server, not Cassandra.
• OLE DB: Requires a compatible OLE DB provider; this is not the standard choice for Cassandra in Power BI.
• OData: Requires Cassandra data to be exposed through an OData service, which is not the normal direct connection method.

• Compare each server’s drive specifications and performance data.
• Identify the drive that is faulty, slow, or mismatched.
• Replace it with a drive that matches the required interface, capacity, and performance characteristics.
• Avoid selecting a slower drive, because storage performance can bottleneck the entire server.
• In a redundant array, use a compatible replacement so rebuilding does not create unnecessary performance degradation.

• B. Deploy to a SageMaker endpoint: This is needed for SageMaker-hosted models, not for a model intended to be used directly in Amazon Bedrock.
• C. Register with SageMaker Model Registry: SageMaker Model Registry is unrelated to invoking custom models in Bedrock.
• D. Grant access in Bedrock: Access permissions may be necessary, but they do not replace the required provisioned capacity.

1. Open the Microsoft Entra Connect wizard.
2. Select Configure.
3. Choose Customize synchronization options.
4. Authenticate when prompted.
5. On the Domain and OU filtering page, select:

1. Complete the wizard.

• Start-ADSyncSyncCycle only starts synchronization; it does not change which OUs are included.
• Manage federation configures federation settings, which are unrelated to OU filtering.
• Add-ADSyncConnectorAttributeInclusion concerns connector attributes, not selecting additional OUs for synchronization.

• Matching hashes suggest the file has not changed.
• Different hashes indicate that the file was modified, whether authorized or unauthorized.

• Backup: Helps recover the previous version but does not identify or stop unauthorized changes.
• File labels: Classify or mark files; they do not verify integrity.
• Security audit: May discover weaknesses or improper changes, but is periodic and not a direct technical integrity control.

• Due Date
• Order Date
• Delivery Date

DAX 
Order Date = 'Due Date' 
Delivery Date = 'Due Date'

• Due Date[Date] ? Sales[Due Date]
• Order Date[Date] ? Sales[Order Date]
• Delivery Date[Date] ? Sales[Delivery Date]

• B. The community must be built with the Customer Account Portal template.

• C. An experience ID (expid) or placeholder parameter must be used in the URL.

• A: The Visualforce + Salesforce Tabs template does not provide this dynamic branding capability.
• D: An external CMS is not required. The branding configuration is handled within Salesforce Experience Cloud.

• The current and previous versions
• Which clauses were changed
• When each revision occurred
• Potentially, who made the changes

• Version validation: Verifies a version’s accuracy or integrity but does not primarily track revisions.
• Version changes: Not the standard name for a formal document-management process.
• Version updates: Describes updating a document, not the complete process of managing and tracking its revisions.

• Microservices: An application design approach that divides software into small services; it does not specifically reduce the number of operating systems.
• Containerization: Uses isolated containers that share the host OS kernel—best match.
• Virtualization: Creates separate virtual machines, and each typically requires its own guest OS, so it does not minimize OS instances as effectively.
• Infrastructure as code: Automates deployment and management of infrastructure; it does not describe the architecture being used.

• SAML: Enables federated authentication and single sign-on between the IdP and SaaS providers.
• OAuth tokens: Allow delegated application access; OAuth is not primarily the first step for employee SSO.
• Password vaulting: Stores or autofills multiple passwords but does not eliminate the separate credentials or provide true federation.

• Database data: Aggregates are used to retrieve structured data, commonly from entities and database sources.
• Screen scope: A Screen Aggregate belongs to the screen where it is defined and is not directly reusable as a screen-level aggregate elsewhere.
• Asynchronous and parallel execution: Multiple Screen Aggregates can run asynchronously and in parallel, helping the screen load data efficiently.

• A: Allow SAN certificates — SANs are used to identify valid hostnames in a certificate. They do not bypass trust validation.
• C: Open the secure LDAP port — A blocked port would normally cause a timeout or connection-refused error, not certificate errors.
• D: Increase the TLS version on the RA — The issue concerns certificate trust, not the organization’s registration authority.

• Password spraying: Tries a few common passwords against many accounts; no indication of repeated login attempts.
• Remote-access Trojan (RAT): Could install malware, but it does not explain how the attacker obtained the administrator’s credentials.
• Dictionary attack: Tries words or common passwords against an account; again, the scenario specifically highlights Telnet’s lack of encryption.

• Deterministic approve/reject results
• Strict adherence to predefined rules
• Consistent, reproducible outcomes
• Auditability and regulatory compliance

• Field name and label
• Data type
• Reference table
• Default value
• Whether the field is mandatory or read-only
• Field attributes and configuration

• A: Labels and translations are handled through documentation and translation-related records.
• C: Table relationships may be represented through reference fields, but this is not the primary description of the Dictionary.
• D: Spell-checking language data is unrelated to the System Dictionary.

• The message came from the claimed sender (authentication)
• The message was not altered in transit (integrity)
• The sender cannot easily deny having signed and sent it (non-repudiation)

• Compliance standards: May be a reason in some organizations, but it is not the primary security benefit.
• Increase delivery rates: Digital signatures do not generally improve email delivery.
• Block phishing attacks: Signatures can help recipients verify legitimate messages, but they do not block phishing by themselves.

• A: Person Accounts cannot be merged directly with standard Contact records.
• C: There is no Account Setup option that automatically merges Person Account duplicates.
• D: Matching rules and duplicate rules can help identify or prevent duplicates, but they do not automatically merge Person Accounts. Also, relationship considerations do not change the basic merge capability.

• Virtual machine disks
• Databases
• Storage accounts
• File systems

• Site-to-site VPN: protects data moving between networks
• HTTPS: protects data moving between a client and website
• Encrypted email: generally protects the message while being transmitted

• At rest = stored data
• In transit = moving data
• In use = data currently being processed by a system

1. Create a custom Sensitive Information Type (SIT) in the Microsoft Purview portal.
2. Use a regular expression to match the 32-character alphanumeric account number.
3. Reference that SIT in the DLP policy protecting SharePoint Online.

• Format-based data ? custom SIT with RegEx
• Built-in sensitive data ? Microsoft-provided SIT
• Document classification/protection ? sensitivity labels
• Security investigation queries ? Advanced Hunting, not DLP detection

• Unfamiliar locations or IP addresses
• Anonymous or malicious IP addresses
• Leaked credentials
• Unusual sign-in behavior

• Encryption to preserve confidentiality
• Integrity protection to detect alteration
• Authentication of the server through certificates

• SHA-256: A hashing algorithm; it does not encrypt data for transmission.
• SSL 3.0: Obsolete and insecure. It should not be used.
• AES-256: A strong encryption algorithm, but by itself it does not provide the complete secure communication protocol needed for data in transit.

• Training or coaching
• Mentoring
• Additional support or resources
• Targeted performance improvement plans

• A: Recognition may be appropriate, but awards do not address identified gaps.
• C: Rotating schedules does not necessarily improve the specific competencies that are missing.
• D: Assessment results should be handled sensitively, but keeping them entirely private prevents useful feedback and development discussions.

• Prevent connections to malware command-and-control servers
• Identify infected systems making those DNS requests
• Collect information for incident response

• A: Attackers do not normally use sinkholes to map a company’s domain structure.
• B: Redirecting employees from legitimate sites to attacker-owned sites describes malicious DNS manipulation, not a defensive sinkhole.
• D: Attracting attackers away from real resources is more closely associated with a honeypot or deception system.

• Whether a user has a console password
• Password age and last password change
• Whether MFA is enabled
• Access key status
• Access key creation date and last-use information
• Access key age, which helps audit rotation

• IAM Access Analyzer identifies unintended access to resources; it does not report credential age or rotation.
• AWS Artifact provides AWS compliance documents and agreements, not details about your IAM users.
• AWS Audit Manager helps collect evidence for audits, but it is not the direct tool for viewing IAM credential rotation details.

• Disaster recovery backups
• Long-term backup retention
• Data archiving that still needs occasional access

• Multi-Regional Storage: Intended for frequently accessed data needing broad geographic availability; it costs more.
• Regional Storage: Suitable for frequently accessed data within one region.
• Nearline Storage: Intended for data accessed roughly once per month, such as monthly backups.
• Coldline Storage: Better fit for backups accessed only during a disaster or occasional recovery event.

• BIOS language support: Useful for usability, but not whether the PC can operate electrically.
• Supply chain security: Concerns procurement and hardware trust, not deployment across countries.
• Power efficiency: Important for energy usage, but it does not ensure compatibility with local power systems.

1. Select Exchange email as a location.
2. Use the built-in Azure Storage Account key sensitive information type as the condition.
3. Configure the DLP action to encrypt the email—for example, using Microsoft Purview Message Encryption.

• The type of change: standard, normal, or emergency
• The risk, impact, and complexity
• The change model being used

• A standard change may be pre-authorized through its change model.
• A normal change may require assessment and approval by an appropriate change authority.
• An emergency change may be authorized by an emergency change authority, often using an expedited process.

• Change authorities are not only needed for emergency changes.
• They are not assigned only when a change is deployed.
• They are not only required for normal changes.

• Documented and evaluated
• Assessed for security, cost, and operational impact
• Reviewed and approved by the appropriate personnel
• Tested before implementation
• Tracked with version history and rollback procedures

• Risk management process: May help assess the issues, but it does not authorize and manage design changes.
• Product design process: Applies primarily while creating a new design.
• Design review process: Normally evaluates a design before release; this design is already released.

sql 
ALTER TABLE dbo.DimCustomer 
ADD CONSTRAINT PK_DimCustomer 
PRIMARY KEY NONCLUSTERED (CustomerKey) 
NOT ENFORCED;

1. ALTER TABLE dbo.DimCustomer
2. ADD CONSTRAINT PK_DimCustomer PRIMARY KEY NONCLUSTERED (CustomerKey)
3. NOT ENFORCED

• Server provisioning
• Operating systems and runtime infrastructure
• Scaling
• Much of the maintenance and patching

• Thin clients reduce endpoint hardware requirements but do not specifically streamline code deployment.
• Private cloud provides dedicated cloud infrastructure but usually requires more management and expense.
• Virtual machines improve resource utilization, but administrators still manage the VMs, operating systems, and deployments.