Salesforce MC-101 Exam Prep
Salesforce Certified Marketing Cloud Engagement Foundations (Page 9 )

• What they are for

• Where you set them up

• How the split and winner work

• Use cases

• Contact Key: The unique identifier for a contact across all channels in Marketing Cloud (Contact Builder). It’s the cross-channel identity.

• Subscriber Key: The unique identifier for a subscriber within Email Studio / All Subscribers. It’s the email-send identity.

• Hard bounce: Permanent delivery failure. Examples include an invalid email address, a non-existent domain, or a recipient server that blocks delivery. Action: remove or suppress the address from your list and don’t keep trying.

• Soft bounce: Temporary delivery failure. Examples include a full mailbox, server downtime, or a message that’s too large. Action: retry delivery (Marketing Cloud will typically try again); if it continues to bounce, the address may eventually be treated as a hard bounce or removed after multiple attempts.

• Hard bounces signal bad addresses and hurt sender reputation if ignored.
• Soft bounces are temporary; monitor and re-send as appropriate, but don’t overdo it.

• Authentication — verifies who the user is.
• Authorization — determines what the authenticated user is allowed to access.
• Accounting — records session activity, such as login time and resource usage.

• CIA — confidentiality, integrity, and availability; core security objectives.
• ACL — access control list; rules that permit or deny traffic or access.
• PEM — Privacy Enhanced Mail, an older email security standard.

• Matching hashes suggest the file has not changed.
• Different hashes indicate that the file was modified, whether authorized or unauthorized.

• Backup: Helps recover the previous version but does not identify or stop unauthorized changes.
• File labels: Classify or mark files; they do not verify integrity.
• Security audit: May discover weaknesses or improper changes, but is periodic and not a direct technical integrity control.

• Replaces the verbal message — this describes non-verbal communication being used instead of words.
• Substitutes for verbal communication — similar; it means communicating without speech.
• Confuses the verbal message — this occurs when non-verbal signals contradict or obscure the spoken message.

• tag=Priv searches the tag field for values beginning with Priv. The wildcard can match the remaining characters, so it matches Privileged.
• tag=Priv would search for the exact tag Priv, not Privileged.
• tag=priv* uses lowercase priv; tag matching is treated as case-sensitive here, so it may not match the tag Privileged.
• tag=privileged uses the wrong capitalization for the exact tag.

• Reviewing security policies and standards checks whether controls are documented, not whether they work.
• Reviewing security logs may show that monitoring is occurring, but does not directly establish that preventive controls are effective.
• Analyzing technical security practices is broad and may assess implementation, but it is less objective than an actual controlled attack.

• Design/compliance effectiveness: policies, standards, and procedures
• Operational effectiveness: logs, records, and evidence that controls operate
• Technical security effectiveness: penetration testing or vulnerability testing

• Future costs — Only costs occurring in the future can be affected by the investment decision. Past costs are sunk and irrelevant.
• Incremental costs — These are additional costs caused by choosing the investment. They are relevant because they differ between alternatives.
• Cash flows — Capital investment decisions are based on future cash inflows and outflows, usually discounted to present value.

• Committed costs have already been agreed or incurred and generally cannot be changed by the decision.
• Unavoidable costs will arise regardless of which option is selected, so they do not affect the choice.

• Updating the CRL: Revokes compromised certificates, but does not fix the CA flaw that allowed them to be created.
• Changing passwords: May be necessary if accounts were compromised, but it does not address the certificate-generation vulnerability.
• Implementing SOAR: Improves security automation and response; it does not remediate the underlying PKI weakness.

• B — Sales staff will tender for riskier contracts:

• C — Sales staff will encroach on other territories:

• D — Sales staff will look for new jobs:

• Third-party enterprise application with embedded AI: The provider manages most security controls. The customer mainly manages users, data, and configuration.
• Application using an existing third-party FM: The customer controls the application and its inputs/outputs, but the provider controls the underlying model and infrastructure.
• Fine-tuning a third-party FM: The customer has additional responsibility for training data, data protection, and model behavior, but still depends on the provider’s base model and platform.
• Building and training a model from scratch: The customer controls the model, training data, application, deployment, and many security safeguards. This creates the greatest security ownership.

• A — Correct: Identify the data required by Salesforce, its dependencies, and how it should be validated. Verification scripts help confirm record counts, relationships, field mappings, and data integrity after migration.
• D — Correct: Use a full sandbox and perform trial migrations using realistic—or appropriately masked—legacy data. This exposes transformation, volume, dependency, and integration issues before production cutover.
• B — Less appropriate: Phased user migration and parallel operation primarily address user adoption and rollout risk, not the technical risks of data migration.
• C — Less appropriate: Although sandbox testing and integration testing are valuable, the option emphasizes test-data generation rather than validating the migration with representative legacy data. “A full sandbox for all systems” may also be impractical.

Correct reasoning

• Create storage5 as a General-purpose v2 (StorageV2) account.
• Configure Blob object replication from storage5 to an existing compatible storage account.
• The destination must support object replication—typically another StorageV2 or premium block blob account.
• Blob versioning must be enabled on both accounts.
• Blob change feed must be enabled on the source account.
• The accounts must meet Azure’s object-replication requirements, including being in supported regions and having compatible configuration.

• Personally identifiable information (PII) detection

• Prompt Shields

• Self-harm content filtering addresses self-harm-related content.
• Violence content filtering addresses violent content.
• Neither protects customer PII or detects document-based prompt injection.

• B — Reviewing the strategy: Usually performed by a security steering committee or other governance body.
• C — Communicating the strategy: The security manager may help communicate it, but communication is not the primary governance responsibility tested here.
• D — Approving the strategy: Approval belongs to executive management or the appropriate governing authority, not the person who develops it.

• Whether a user has a console password
• Password age and last password change
• Whether MFA is enabled
• Access key status
• Access key creation date and last-use information
• Access key age, which helps audit rotation

• IAM Access Analyzer identifies unintended access to resources; it does not report credential age or rotation.
• AWS Artifact provides AWS compliance documents and agreements, not details about your IAM users.
• AWS Audit Manager helps collect evidence for audits, but it is not the direct tool for viewing IAM credential rotation details.

• Due Date
• Order Date
• Delivery Date

DAX 
Order Date = 'Due Date' 
Delivery Date = 'Due Date'

• Due Date[Date] ? Sales[Due Date]
• Order Date[Date] ? Sales[Order Date]
• Delivery Date[Date] ? Sales[Delivery Date]

• SQL injection
• Cross-site scripting (XSS)
• Malicious or malformed web requests
• Some application-layer attacks

• Layer 4 firewall: Filters based mainly on IP addresses, ports, and transport protocols; it cannot deeply inspect web application content.
• NGFW: Provides advanced network filtering and may include application awareness, but a WAF is more specifically designed to protect web applications.
• UTM: Combines several security functions in one appliance, but it is not the most targeted solution for a web portal.

text 
ip route vrf Customer1 172.16.1.0 255.255.255.0 172.16.1.1 global 
ip route vrf Customer2 192.168.1.200 255.255.255.255 192.168.1.1 global 
ip route 192.168.1.0 255.255.255.0 Vlan10 
ip route 172.16.1.0 255.255.255.0 Vlan20

• The route in Customer1 VRF provides a path back to the Customer2 subnet, 172.16.1.0/24.
• The route in Customer2 VRF provides a path to the FTP server, 192.168.1.200.
• The keyword global tells the router to resolve the next hop using the global routing table, enabling controlled route leaking between the VRF and global table.
• The global routes identify the VLAN interfaces used to reach each customer network.

• s3:GetObject for the relevant objects
• s3:ListBucket if listing is required
• Appropriate bucket and object resource permissions

• B: Making the bucket public is insecure and unnecessary.
• C: Prompt engineering cannot override AWS IAM or encryption permissions.
• D: Data sensitivity does not determine whether the role can access it.

• The Subscribe to Reports user permission.
• At least Viewer access to the report’s folder.
• Access to the report itself.

• Subscribe to Reports: Run Reports is not the relevant Salesforce permission.
• Chatter Subscribe to Reports is not a Salesforce permission.
• Set Running User relates to configuring the user whose permissions determine report results—not subscribing to a report.

• Suspended an operator who correctly refused to use unsafe equipment.
• Rewarded another operator for using the equipment despite the broken safety guard.

• A — Management is not particularly concerned with managing risks.

• B — Employees will perceive that management does not care about health and safety risks.

• C — This factory’s safety record is likely to be poor.

• C — Some risks cannot be eliminated.

• D — Accepting residual risk does not imply recklessness.

• E — Most companies in this industry will say something similar.

• AWS AppSync is designed for serverless applications that need to retrieve and combine data from multiple sources.
• A pipeline resolver can invoke multiple functions or data-source resolvers, including resolvers connected to different DynamoDB tables.
• The application can receive the combined result through one GraphQL request, without requiring custom aggregation logic in the application.
• This is operationally efficient because AppSync manages the API layer and resolver execution.

• Athena Federated Query is intended primarily for analytics and ad hoc querying, not low-latency application data retrieval.
• Querying DynamoDB through Athena can consume DynamoDB read capacity and may affect table performance.
• It also introduces analytical-query overhead and is not the normal choice for a microservice web application.

• User preferences change, so the model must learn from recent data.
• Keeping the existing data helps preserve knowledge of older patterns and provides a broader training distribution.
• Training only on new data can cause catastrophic forgetting and may overfit if the new dataset is small.
• The new data should not automatically be used as the test set, because it is needed for training and the model must still be evaluated on separate, representative data.

• What information each stakeholder needs
• When and how often it should be communicated
• Which format or channel should be used
• Who is responsible for communicating it

• A: The team should not decide stakeholder communications without first checking the established plan and CEO’s needs.
• B: An executive summary may be appropriate, but choosing a solution before reviewing the plan is premature.
• D: The stakeholder engagement plan addresses how to engage stakeholders, but this is primarily a communication planning issue.

• Transport and handling
• Storage and warehousing
• Refrigeration
• Shelf-stacking or replenishment
• Other costs directly attributable to product P

• A laptop
• Software access
• A password reset
• A mobile phone

• They run behind the scenes — applies more to automation or workflows.
• They are optional — catalog items are fundamental to a request-based catalog.
• They provide options — variables and variable options collect the requester’s choices for an item; they are not the catalog item itself.

• Password spraying: Tries a few common passwords against many accounts; no indication of repeated login attempts.
• Remote-access Trojan (RAT): Could install malware, but it does not explain how the attacker obtained the administrator’s credentials.
• Dictionary attack: Tries words or common passwords against an account; again, the scenario specifically highlights Telnet’s lack of encryption.

• netstat: Shows local network connections and listening ports, but not which WAN path carries the traffic.
• nslookup: Resolves domain names to IP addresses.
• ping: Tests reachability and latency but does not show the route.

• B. The community must be built with the Customer Account Portal template.

• C. An experience ID (expid) or placeholder parameter must be used in the URL.

• A: The Visualforce + Salesforce Tabs template does not provide this dynamic branding capability.
• D: An external CMS is not required. The branding configuration is handled within Salesforce Experience Cloud.

• CSIRT: A team that responds to and manages security incidents.
• CVSS: A scoring system for rating the severity of vulnerabilities.
• SOAR: A technology platform for automating and coordinating security operations and incident response.

• Configure row-level security (RLS) using the sales region and the HR manager’s identity.
• Publish the reports and datasets through a Power BI app.
• Grant the HR managers permission to use the app, but do not add them as workspace members.
• App users can view and interact with reports while RLS limits them to their region.
• They cannot modify the report layout because they do not have workspace editing permissions.

• Adding them to the workspace gives them workspace permissions that may allow report or dataset changes, depending on the assigned role.
• Creating copies is unnecessary and creates maintenance and security problems.
• Hosting datasets and reports in different workspaces does not, by itself, provide the required controlled access.

• SOW
• SLA
• MOA
• MOU

1. Define – establish the project’s objectives, scope, feasibility and requirements.
2. Design – plan how the project will be carried out, including resources, schedules and controls.
3. Deliver – execute the project and produce the required outputs.
4. Develop – close the project formally and capture learning for future projects.

• Filing documentation and records
• Closing project and accounting systems
• Settling costs
• Handing over the completed work and obtaining sign-off
• Reviewing performance and giving feedback

• Ease of exploitation
• Required privileges
• User interaction
• Impact on confidentiality, integrity, and availability

• CVE: Identifies and names a specific publicly known vulnerability; it does not measure severity.
• OSINT: Refers to intelligence gathered from publicly available sources.
• SOAR: Automates and coordinates security operations, such as alert response and playbooks.

• Prevention costs – costs incurred to stop defects occurring, such as staff training, quality planning and supplier evaluation.
• Appraisal costs – costs of checking whether products meet standards, such as inspection, testing and quality audits.
• Internal failure costs – costs of defects found before delivery to customers, such as scrap, rework and retesting.
• External failure costs – costs of defects found after delivery, such as warranty claims, returns, complaints and product recalls.

• Server provisioning
• Operating systems and runtime infrastructure
• Scaling
• Much of the maintenance and patching

• Thin clients reduce endpoint hardware requirements but do not specifically streamline code deployment.
• Private cloud provides dedicated cloud infrastructure but usually requires more management and expense.
• Virtual machines improve resource utilization, but administrators still manage the VMs, operating systems, and deployments.

• The servers are powered on.
• The network is functioning.
• Devices can still reach the server network.

• ARP poisoning: Redirects or intercepts local network traffic; it usually affects communication paths rather than overwhelming a service.
• Jamming: Disrupts wireless or radio signals. It would not fit a system that remains accessible from devices on the server network.
• Kerberoasting: Attempts to crack service-account credentials from Kerberos tickets; it does not normally cause an immediate outage.

• Leaf switches provide access ports for servers, users, and other devices.
• Spine switches provide the backbone between leaf switches.
• Every leaf switch connects to every spine switch, creating a predictable, full-mesh fabric between the two layers.
• Leaf switches do not connect directly to other leaf switches, and spine switches do not connect directly to other spine switches.

• A: Adding both a spine and leaf is unnecessary for simply adding access ports.
• B: It focuses on uplink speed, not the scalable topology.
• D: A single spine connection creates a bottleneck and a single point of failure.

• C — Custom buttons display at the top and bottom of a page: Correct. In Salesforce Classic, buttons can appear in the page’s button areas, including the top and bottom of record pages.
• D — Custom buttons are available for Person Accounts: Correct. Person Accounts use the Account object, so Account custom buttons can be available on Person Account layouts.
• E — Custom buttons can reference an external app: Correct. A URL custom button can launch or navigate to an external application or website.

• A: JavaScript custom buttons are a Salesforce Classic feature and are not supported in Lightning Experience. They do not enhance Lightning Experience.
• B: The User object does not generally support custom buttons in the same way standard business objects do.

• A valid input returns the expected result
• An invalid input raises an error
• Boundary values are handled correctly

• B: Copilot may help generate tests, but it does not automatically write all necessary tests.
• C: Writing the implementation does not verify that it works correctly.
• D: Copilot can suggest test commands or test code, but the developer or development environment must execute and validate the tests.

• Employees can work from any location, including remote sites and offices worldwide.
• Login can be relatively seamless after the device is registered.
• It does not require distributing additional physical authentication equipment.

• Geotagging: Identifies location, but location alone is not a strong authentication method and may prevent legitimate remote access.
• Smart cards: Provide strong authentication but require card readers and physical cards, increasing equipment and management requirements.
• Time-based logins: Typically involve one-time codes that users must enter, making the experience less seamless and potentially requiring a token or authenticator app.

• An active relationship is used automatically when filters are evaluated. An inactive relationship does not propagate filters unless explicitly activated in DAX, so it would not reliably enforce the required security behavior.
• Apply security filter in both directions allows RLS filters to propagate across the relationship in both directions. This ensures that bidirectional filtering respects the RLS rules applied to both tables.
• Assume referential integrity is unrelated to RLS. It is mainly a DirectQuery optimization that allows Power BI to use an inner join when matching keys are guaranteed to exist.
• The relationship must therefore be active, with security filtering enabled in both directions.

• Azure creates a corresponding service principal in Microsoft Entra ID.
• The identity’s lifecycle is tied to the Azure resource.
• If the resource is deleted, Azure automatically deletes the identity.
• Only the associated resource can use that identity to request tokens.
• You can grant the identity permissions to access services such as Key Vault or Storage without storing credentials in code.

• Managerial: policies, standards, risk management, governance
• Operational: procedures carried out by people, such as training, incident response, and backups
• Technical: firewalls, encryption, access-control systems
• Physical: locks, guards, cameras

• B — Single customer login across properties: Customer 360 Identity provides centralized identity services, allowing an organization to recognize a customer across multiple digital properties and applications. This helps UC understand authenticated activity as part of a broader customer identity.

• C — Multi-brand support: Customer 360 Identity can support multiple brands and user experiences. Identity services can remain centralized while correlating a customer’s activity across different corporate brands or channels.

• A: Customer 360 Identity does not automatically populate all data into Customer 360 Data Manager and Customer 360 Audiences. Integration and data configuration are still required.
• D: Tracking anonymous activity and linking it after sign-up may be possible through broader customer-data and tracking implementations, but it is not the primary Customer 360 Identity benefit tested here. Identity focuses mainly on authentication, registration, and cross-property identity correlation.

• Threat perspective: Focuses on possible attacks, but may seem technical or hypothetical.
• Compliance perspective: Can motivate action, but compliance alone does not demonstrate the broader business value of governance.
• Policy perspective: Policies are important, but they are a means of implementing governance, not its primary business justification.

• SQL injection
• Cross-site scripting (XSS)
• Malicious or malformed web requests
• Some application-layer abuse

• Layer 4 firewall: Filters based mainly on IP addresses, ports, and connections; it lacks detailed web-request inspection.
• NGFW: Provides broader network security, but a WAF is more specialized for protecting web applications.
• UTM: Combines multiple security functions, but it is not necessarily optimized for web-application protection.