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Free Salesforce MC-101 Exam Questions (page: 9)

Page 5 of 26
PDF with 122 Questions

A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.

After checking the Subscriber Status, which All Subscriber List field should the associate check next?

  1. Date Unsubscribed
  2. Unsubscribe Reason
  3. Subscriber Key

Answer(s): C

Explanation:

After checking the Subscriber Status, the associate should check the Subscriber Key next. The Subscriber Key is a unique identifier for each subscriber in the All Subscribers list, which can help identify issues related to a specific recipient's email delivery. It is especially useful in troubleshooting scenarios where an email has not been successfully received, as it allows the associate to verify the specific subscriber's record and investigate potential causes for the delivery issue.



A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.

Which method should the associate use to send the email?

  1. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
  2. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.
  3. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.

Answer(s): C

Explanation:

To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.



Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

  1. Providing a mechanism that does NOT require a subscriber to log in to unsubscribe
  2. Requiring the subscriber to complete a survey before allowing them to unsubscribe
  3. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

Answer(s): A

Explanation:

One of the CAN-SPAM requirements for unsubscribing from commercial emails is providing a clear and easily accessible mechanism that does not require a subscriber to log in or provide extensive information to unsubscribe. This ensures that recipients can easily opt-out of future communications if they wish, without unnecessary barriers, which is a key aspect of respecting user preferences and complying with legal standards for commercial email communications.



A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values.

Which data type is most appropriate for this data?

  1. Number
  2. Boolean
  3. Text

Answer(s): B

Explanation:

For a field called "Is Opted In" with data values of 1 or 0, the most appropriate data type is Boolean. Boolean data types are used to represent true/false values, often signified by 1 for true and 0 for false. This data type is ideal for fields that indicate a binary condition, such as whether a subscriber has opted in or out of receiving communications.



The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy.

Which feature should the associate use?

  1. Journey History
  2. Journey Dashboard
  3. Journey Health

Answer(s): B

Explanation:

To compare goal attainment across three separate journeys at a glance, the associate should use the Journey Dashboard feature in Salesforce Marketing Cloud. The Journey Dashboard provides a comprehensive overview of journey performance, including key metrics and goal attainment, in a visual format. This allows marketers to quickly assess the effectiveness of different journeys and make informed decisions to improve their marketing strategy.



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