Salesforce MKT-101 Exam
Build and Analyze Customer Journeys using Marketing Cloud (Page 5 )

Updated On: 1-Feb-2026

Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

  1. Einstein Copy Insights
  2. Einstein Email Recommendations
  3. Einstein Messaging Insights

Answer(s): A



The marketer for Northern Trail Outfitters wants to review the tone of subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

  1. Einstein Recommendations
  2. Einstein Messaging Insights
  3. Einstein Copy Insights

Answer(s): A



A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

  1. Content Detective
  2. Test Send
  3. Send Preview

Answer(s): B



Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

  1. Engagement Split
  2. Frequency Split
  3. Scoring Split

Answer(s): C



A marketing team wants to schedule automatic delivery of pivot table data to an Amazon Web Services (AWS) S3 bucket every Monday at 6:00 a.m.

Which method meets their needs?

  1. Report Scheduling In Datorama Reports
  2. File Transfer Activity in Automation Studio
  3. Report Definition Activity In Automation Studio

Answer(s): C



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