LenoxSoft just purchased Pardot and will be migrating to Pardot from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
Answer(s): C
The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.What should the marketing team do with these leads until they are ready to purchase?
Answer(s): A
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary. Which two benefits of installing the Pardot tracking code should be considered? Choose 2 answers
Answer(s): B,D
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again. How shouldLenoxSoft add the prospects?
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs). How should this be configured?
Answer(s): D
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