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Free Salesforce PDX-101 Exam Braindumps (page: 13)

Page 13 of 77
PDF with 304 Questions

A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement.
Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

  1. Dynamic content
  2. Custom redirect
  3. Layout template
  4. Stock template

Answer(s): C

Explanation:

According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design.


Reference:

Salesforce documentation



In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

  1. Engagement studio
  2. Segmentation rule
  3. Automation rule
  4. Dynamic list

Answer(s): C



What variable tag must be included in an email to allow prospects to manage their email preferences?

  1. %%opt_out%% or %%email_preference_center%%
  2. %%unsubscribe %% or %% email_preference_ center %%
  3. %%opt_out%% report_spam %%
  4. %%unsubscribe % or %% opt_out %%

Answer(s): B

Explanation:

According to the Salesforce documentation, the variable tag that must be included in an email to allow prospects to manage their email preferences is %%unsubscribe%% or %%email_preference_center%%. A variable tag is a placeholder that is replaced with a specific value when the email is sent. The %%unsubscribe%% variable tag is replaced with a link that allows the prospect to unsubscribe from all emails from the sender. The %%email_preference_center%% variable tag is replaced with a link that allows the prospect to opt in or out of specific email lists or categories. Either of these variable tags can be used to enable prospects to manage their email preferences, and they are required by law in some countries. %%opt_out%% or %%email_preference_center%%, %%opt_out%% report_spam%%, and %%unsubscribe%% or %%opt_out%% are not valid variable tags that can be used to allow prospects to manage their email preferences, as they are either incorrect or nonexistent.


Reference:

Salesforce documentation



What Information does the tooltip above each step on the engagement studio program report provide?

  1. High-level metrics only for prospects waiting to complete each step
  2. High-level metrics only for prospects who have completed the step
  3. High-level metrics only for prospects who left the program at each step
  4. High-level metrics only for prospects who have skipped each step

Answer(s): B

Explanation:

According to the Salesforce documentation, the information that the tooltip above each step on the engagement studio program report provides is high-level metrics only for prospects who have completed the step. An engagement studio program report is a report that shows the performance and results of an engagement program, such as the number of prospects, emails, and conversions. The tooltip above each step on the program report shows the number and percentage of prospects who have completed that step, as well as the number and percentage of prospects who have taken the positive, negative, or neutral path after that step. The tooltip does not show the metrics for prospects who are waiting to complete, who have left, or who have skipped each step, as these are shown in other sections of the report.


Reference:

Salesforce documentation






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