How can an admin find the number of mailable prospects in their database?
Answer(s): B
Mailable prospects are prospects who have opted in to receive email communication from you and have not bounced or unsubscribed. You can find the number of mailable prospects in your database by navigating to the prospect list and selecting "Mailable Prospects" from the dropdown menu. You can also filter the list by tags, campaigns, or custom fields to segment your mailable prospects.
[Mailable Prospects], [Filter Prospects]
You want to export a list of prospects, but you only need the default fields. What can you use?
Express Export is a feature that allows you to export a list of prospects with only the default fields, such as email, name, company, score, and grade. This option is faster and simpler than the full export, which includes all the custom fields as well. You can use the Express Export option by selecting a list of prospects and clicking on the "Tools" button, then choosing "Express Export".
[Export Prospects], [Express Export]
What can the GoToWebinar connector do?
Answer(s): A,C,D
The GoToWebinar connector is a feature that allows you to integrate Marketing Cloud Account Engagement with GoToWebinar, a web conferencing platform. With this connector, you can:Register prospects for GoToWebinar events from Marketing Cloud Account Engagement forms, landing pages, or completion actions.Automatically pull in prospects who exist in GoToWebinar but not Marketing Cloud Account Engagement and create new prospect records for them.Display registrations and attendance as activities on the prospect's record and use them as criteria for segmentation, automation, and reporting.
[GoToWebinar Connector], [Set Up the GoToWebinar Connector]
What are 2 ways to define a user's role?
Answer(s): C,D
You can define a user's role in two ways: during the import process or directly from the user record. During the import process, you can assign a role to multiple users at once by using a CSV file. Directly from the user record, you can edit the role of a single user by selecting it from the dropdown menu. You cannot define a user's role from the list view or through an automation rule.
Create and Edit Users, Import Users
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?
Answer(s): A
A custom redirect is a special URL that tracks link clicks and conversions for any online marketing content. If a prospect clicks on a custom redirect after filling out a form, the prospect's assigned Marketing Cloud Account Engagement campaign will change only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign. Otherwise, the prospect's campaign will remain the same, since it is based on the first touchpoint. The page that the custom redirect links to does not affect the prospect's campaign.
Custom Redirects, Completion Actions, [Marketing Cloud Account Engagement Campaigns]
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