Rules, Form completion actions, and more.What are 3 social posting connectors Marketing Cloud Account Engagement offers?
Answer(s): A,C,D
Marketing Cloud Account Engagement offers three social posting connectors: Twitter, Facebook, and LinkedIn. These connectors allow you to create and schedule social media posts from Marketing Cloud Account Engagement and track the engagement of your prospects. Marketing Cloud Account Engagement does not offer social posting connectors for Instagram or Snapchat.
[Social Posting], [Set Up Social Posting Connectors]
How can a Prospects score be changed?
Answer(s): C,D
A prospect's score is a numerical value that indicates their level of interest in your products or services. You can change a prospect's score in two ways: using completion actions or manually. Completion actions are tasks that are performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to adjust a prospect's score based on their behavior. Manually, you can edit a prospect's score by entering a new value in the score field on their record. You cannot change a prospect's score using segmentation rules or profiles.
[Scoring], Completion Actions, [Edit Prospects]
How can you send an automated email to a prospect after they fill out a form?
Answer(s): A,B
You can send an automated email to a prospect after they fill out a form using either an automation rule or a completion action. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use an automation rule to send an email to prospects who fill out a specific form or any form. A completion action is a task that is performed after a prospect successfully completes a marketing element. You can use a completion action to send an email to prospects who fill out a particular form. You cannot use a segmentation rule to send an email, since segmentation rules are used to segment prospects into lists or update their field values.
[Automation Rules], Completion Actions, [Segmentation Rules]
Does an automation rule ever match a prospect more than once?
Answer(s): B
An automation rule is a criteria-based action that is triggered when a prospect matches the rule. By default, an automation rule will only affect a prospect one time, unless you enable the Repeat Rule option. If you enable the Repeat Rule option, the automation rule can match a prospect more than once, as long as they meet the criteria each time. Automation rules do not run every time, since they are evaluated based on a schedule that you can set.
[Automation Rules], [Repeat Automation Rules]
How do you use an automation rule to opt out prospects?
Answer(s): A
You can use an automation rule to opt out prospects by changing their field value of `Do Not Email' to `true'. This will prevent them from receiving any email communication from you. You cannot use an automation rule to change the field value to `Opt-out', since that is not a valid option for the `Do Not Email' field. You also cannot use an automation rule to opt out prospects by changing any other field value, since the `Do Not Email' field is the only one that controls the opt-out status of prospects.
[Automation Rules], [Opt Out Prospects]
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