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Free Salesforce PDX-101 Exam Braindumps (page: 9)

Page 9 of 77
PDF with 304 Questions

Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

  1. A prospect being converted from a Lead to a Contact
  2. A prospect sending an email to their assigned user
  3. A prospect clicking on a tracked link in an email
  4. A prospect submitting a form on a landing page

Answer(s): C,D

Explanation:

According to the Salesforce documentation, the default scoring model in Marketing Cloud Account Engagement assigns points to prospects based on their activities, such as clicking a link in an email, submitting a form, or visiting a landing page. These activities indicate the level of interest and engagement of the prospects, and help prioritize them for sales follow-up. Converting a lead to a contact or sending an email to the assigned user are not activities that automatically increase the prospect's score, unless they are customized in the scoring rules.


Reference:

Salesforce documentation



After a prospect completes steps 1-5 of a 10-step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

  1. The prospect will begin the engagement studio program again on step 1.
  2. The prospect will be also be removed from the recipient list of the program.
  3. The prospect will continue on the engagement studio program onto step 5.
  4. The prospect will continue on the engagement studio program onto step 6.

Answer(s): D

Explanation:

According to the Salesforce documentation, when a prospect is added to a suppression list in an engagement studio program, the prospect is paused from receiving any further emails or actions from the program. However, the prospect's progress in the program is not reset or removed. If the prospect is removed from the suppression list, the prospect will resume the program from where they left off, which is the next step after the last completed step. In this case, the prospect will continue on the engagement studio program onto step 6.


Reference:

Salesforce documentation



A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?

  1. An error message is displayed on the form preventing the prospect from submitting
  2. A new prospect is created even though the prospect had previously been permanently deleted.
  3. No new prospect is created because the prospect had previously been permanently deleted.
  4. The submission of the form retrieves and restores the previously deleted prospect information including activities.

Answer(s): B

Explanation:

According to the Salesforce documentation, when a prospect is permanently deleted from Marketing Cloud Account Engagement, all the associated data and activities are also deleted and cannot be restored. However, if the prospect fills out a new Marketing Cloud Account Engagement form and submits their information, a new prospect record will be created with the same email address as the deleted one, but without any of the previous data and activities. The new prospect will have a new unique ID and will not be linked to the deleted one in any way.


Reference:

Salesforce documentation



Which two requirements must be met in order to have both e Lead end a Contact field sync with the same Marketing Cloud Account Engagement prospect field? Choose 2 answers

  1. The Lead and Contact fields must have the same API name.
  2. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field.
  3. The Lead and Contact fields must have the same Salesforce field label.
  4. The Marketing Cloud Account Engagement field must be a drop-down field.

Answer(s): A,B

Explanation:

According to the Salesforce documentation, in order to sync a Marketing Cloud Account Engagement prospect field with both a lead and a contact field in Salesforce, the lead and contact fields must have the same API name, and the Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The API name is the unique identifier for the field that is used by the system to sync the data. The field mapping is the configuration that tells Marketing Cloud Account Engagement which Salesforce field to sync with. The Salesforce field label and the Marketing Cloud Account Engagement field type are not relevant for the field sync, as long as they are compatible.


Reference:

Salesforce documentation



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