QUESTION: 53

A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.
What is the best solution to meet the company's business requirements?

Install App Exchange
Enable Pending Points
Enable Deferred Points
Enable Escrow Points

Answer(s): C

Explanation:

To meet the company's business requirements of making points available for Loyalty Program Members after a return period of 14 days, the best solution is to Enable Deferred Points (C). Deferred points are a feature in Salesforce Loyalty Management that allows points to be earned but not immediately available for redemption, typically used to account for return periods or other conditional delays. By enabling deferred points, the company can ensure that points are only made available after the specified return period has passed, aligning with their business strategy and reducing the risk of point redemption for returned products.

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QUESTION: 54

Universal Containers (UC) plans to implement Loyalty Management and change its current strategy of giving benefits to all members equally. UC wants to use its Loyalty program to build a network of brand advocates-people who are willing to endorse the UC brand because of positive experiences.
Which three ways can Loyalty Management help to fulfill the new strategy?

Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities
Define a transactional point-based program, in which one point is earn for every dollar spent
Create a Loyalty program tier with member benefits to keep customers engaged.
Issue tickets to a concert to any Loyalty member that posts a product review on social media
Maintain a Loyalty solution on separate systems (Loyalty Management for accruals and an External
Analytics system) to ensure data integrity

Answer(s): A,C,D

Explanation:

Salesforce Loyalty Management can help Universal Containers build a network of brand advocates and fulfill their new strategy in the following ways:
Send promotions at the right time to the right program members using Salesforce CDP's market segmentation capabilities (A): Leveraging CDP for segmentation allows for targeted communication and promotional offers, engaging members with personalized experiences that can foster brand advocacy.
Create a Loyalty program tier with member benefits to keep customers engaged (C): Implementing tiered loyalty programs with exclusive benefits can incentivize members to engage more deeply with the brand, earning rewards that make them more likely to advocate for the brand. Issue tickets to a concert to any Loyalty member that posts a product review on social media (D): This approach directly engages members in brand advocacy by rewarding them for sharing their positive experiences on social media, effectively turning satisfied customers into vocal supporters. Option B (Define a transactional point-based program) is a common loyalty program feature but does not directly contribute to building a network of brand advocates. Option E (Maintain a Loyalty solution on separate systems) does not specifically address the strategy of fostering brand advocacy through personalized experiences and engagement.

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QUESTION: 55

A company has recently rolled out a Loyalty Program with three tiers. The lowest tier is Silver, and the highest tier is Platinum. The company decided to offer Platinum members exclusive access to VIP events.
How should an Administrator configure the Loyalty Program for Platinum members?

Set up Members "Exclusive Access to VIP Events" as a Voucher
Set up Members "Exclusive Access to VIP Events" as a Member Promotion
Set up Members "Exclusive Access to VIP Events" as a Transaction Journal
Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit

Answer(s): D

Explanation:

To offer Platinum members exclusive access to VIP events, an Administrator should Set up Members "Exclusive Access to VIP Events" as a Loyalty Tier Benefit (D). Configuring this exclusive access as a tier benefit specifically for Platinum members allows for clear differentiation of tiers and provides a compelling incentive for members to reach and maintain the Platinum tier. This setup ensures that the highest-tier members receive appropriate recognition and rewards, enhancing their loyalty and engagement with the program.
Options A (Voucher), B (Member Promotion), and C (Transaction Journal) do not accurately represent the method for providing exclusive event access as a distinct benefit of attaining the Platinum tier within a loyalty program.

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QUESTION: 56

Northern Trail Outfitters an online clothing store has recently enabled the Loyalty Program.
Which objects count toward data storage capacity?

Person Account, Orders, Loyalty Program Members, Transaction Journals
Person Account, Loyalty Ledgers, Cases, Loyalty Program Currency
Person Account, Email Messages, Transaction Journals, Loyalty Member Currency
Person Account, Loyalty Member Tier, Orders, Loyalty Program Members

Answer(s): A

Explanation:

In Salesforce, objects that count toward data storage capacity include Person Account, Orders, Loyalty Program Members, Transaction Journals (A). These objects are essential components of a Loyalty Program and each record created within these objects occupies space in Salesforce's data storage. Person Accounts and Orders are standard Salesforce objects, while Loyalty Program Members and Transaction Journals are custom objects introduced by the Loyalty Management application, all contributing to the overall data storage usage.

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Free Salesforce-Loyalty-Management Exam Braindumps (page: 14)

QUESTION: 53

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QUESTION: 54

Explanation:

QUESTION: 55

Explanation:

QUESTION: 56

Explanation: