CompTIA
Checkpoint
ISC
HP
Dell
EC-Council
EXIN
Fortinet
ITIL®
Juniper
PMI
Microsoft
VMware
Avaya
Google
Salesforce
Amazon
Palo Alto Networks
Certiport
ISC2
All Vendors
  2. Home
  3. Exams
  4. Salesforce
  5. Salesforce-Marketing-Associate

Free Salesforce-Marketing-Associate Exam Braindumps (page: 4)

Page 4 of 12
PDF with 83 Questions

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

  1. Email Address
  2. Contact Key
  3. Mobile Number

Answer(s): B

Explanation:

The Contact Key is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement. It serves as a unique identifier for each contact in the system, allowing for the integration and coordination of marketing activities across different channels such as email, mobile, social, and others. The Contact Key remains consistent for a given individual across different interactions and campaigns, providing a unified view of the customer.



The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

  1. Open Rate
  2. Bounce Rate
  3. Click-to-Open Rate

Answer(s): C

Explanation:

The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.



Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email.
Which status describes the issue?

  1. Unsubscribed
  2. Bounce
  3. Held

Answer(s): B

Explanation:

The Bounce status describes the issue when subscribers complain about not receiving a newsletter they signed up for, and tracking information indicates the email server rejected the email. A bounced email is one that could not be delivered to the recipient's inbox due to various reasons, such as an incorrect email address, a full inbox, or server issues. The Bounce status helps identify and manage undeliverable email addresses.



A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email.
After checking the Subscriber Status, which All Subscriber List field should the associate check next?

  1. Date Unsubscribed
  2. Unsubscribe Reason
  3. Subscriber Key

Answer(s): C

Explanation:

After checking the Subscriber Status, the associate should check the Subscriber Key next. The Subscriber Key is a unique identifier for each subscriber in the All Subscribers list, which can help identify issues related to a specific recipient's email delivery. It is especially useful in troubleshooting scenarios where an email has not been successfully received, as it allows the associate to verify the specific subscriber's record and investigate potential causes for the delivery issue.



Page 4 of 12



Post your Comments and Discuss Salesforce Salesforce-Marketing-Associate exam with other Community members:

kitti commented on July 11, 2024
good for practice but need to provide all the sample questions
Anonymous
upvote

DH DH commented on June 13, 2024
Super and good
Anonymous
upvote

Kavya commented on May 08, 2024
good for practice and information
Anonymous
upvote